Lake Oswego, OR (PRWEB) September 25, 2008
KoiFish Communications, one of the Pacific Northwest's newest and most innovative public relations agencies, today announced the launch of a new blog that will examine the role of public relations in today's ever-changing communications landscape - http://blog.koifishcommunications.com.
The blog is written by Dean Rodgers, a public relations agency veteran whose career spans more than two decades working with a number of top PR firms, servicing a massively diverse set of companies. The KoiFish Communications blog will cover a wide range of topics including the art of public relations, new and social media, integrated communications strategies, client issues and personal passions.
"The Internet has had a tremendous impact on how people interact with each other, gather information, build opinions and share ideas. It has turned the PR agency business from one that is boring, predictable and easy-to-define to one that is extremely exciting and demands constant change and innovation," said Rodgers, president and founder of KoiFish Communications. "Right now, one of the best ways to keep on top of what the leaders in the industry are doing and to share best practices with each other is to be an active member of the blogosphere and this is what prompted us to launch the blog."
About KoiFish Communications
KoiFish Communications is a full-service public relations and marketing agency that develops high-value, results-driven communications campaigns for companies that are committed to putting the needs of their customers, industry and community first. By working exclusively with this type of clientele, our teams are able to become authentic champions and evangelists for these companies rather than simply flacks or spinsters. We believe that this level of client commitment is required to be successful in today's complex communications environment. More importantly, we know that partnering with high-integrity companies is the right thing to do.
KoiFish communications is headquartered in Portland, Oregon with team members in Oregon, California and New York. More information is available at http://www.koifishcommunications.com.