Hollywood, FL (PRWEB) September 29, 2008
The Persian Gulf region recognizes that women are a key demographic whose increasing influence and spending power is having a profound impact on brand performance across the region. Such an impact that the third annual Marketing to Women Conference returns October 28 in Dubai with Delia Passi, the leading expert on marketing and selling to women in the United States and the CEO of Medelia Inc. (http://www.medelia.com) as the keynote speaker. Hosted by MediaQuestCorp and Gulf Marketing Review magazine, the day-long event will take place at the Jumeirah Beach Hotel. According to the organizers, the conference will cover issues and strategies "to help brands connect on a more meaningful level" providing a greater insight and knowledge to this hugely influential consumer segment.
All over the world, women are increasingly gaining larger percentages of their nations' spending power. Increased access to education, technology and employment opportunities is changing the way women move within the global marketplace. Companies who are keeping pace have a great opportunity to profit from this powerful purchasing segment; those who underestimate the influence of their nation's women are poised to fall behind both in public esteem and in revenue.
Passi's keynote titled "Crossing the Finish Line First: Converting Marketing into Sales," is a topic that goes beyond marketing to discuss its direct correlation with the actual sales and customer service experience among women.
Passi explains, "Marketing messages are critical with women, but they only go so far. She needs to walk in your doors and have an experience that is consistent with what you've promised. A successful company will be one that delivers a customer experience that directly mirrors its carefully crafted marketing efforts."
Passi is the former group publisher of Working Woman and Working Mother magazines, and the author of Winning the Toughest Customer: The Essential Guide to Selling to Women. Since 2002 she has been using her expertise and original research on marketing and selling to women to assist her clients in increasing their market share among women.
"Just as it is in the U.S., the women's market in the Middle East is full of opportunities," continued Passi. "Women in the Gulf have about $40 billion, and perhaps more, of personal wealth at their disposal. Keep in mind that there are many ex-pats who now call The Gulf Region home and are conducting business there on a regular basis. As opportunities for economic participation grow with women of the region, so will the expectations for sales and marketing practices that resonate with them based on their experiences with brands in other countries around the world."
Other expert speakers at the Marketing to Women conference will include Robert Taylor-Hughes, Managing Director of Beiersdorf Middle East FZCO (Nivea), Dr. Tarek Mady, Chair of the Marketing Department of the American University in Dubai, Himanshu Vashishtha, Managing Director of The Nielsen Company (UAE), Mohamad Ibrahim Masri, Marketing Manager for UAE, Gulf & Iran, Tourism Malaysia c/o Consulate General of Malaysia in Dubai, and Ghassan Kassabji, Managing Director for TBWARAADSaudi Arabia.
To reserve a seat: aysha @ mediacorpquest.com phone: 971 4 3910760
For immediate contact: Megan Connolly mconnolly @ medelia.com 954-922-0846To boo