FreeFlow and Cell Phone Recycler ReCellular Address Value Creation from Technology Recycling at Upcoming International Supply Chain Event

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Leading cell phone recycler ReCellular partners with FreeFlow to highlight cell phone aftermarket value creation at the 2008 Annual Global Conference of the Council of Supply Chain Management Professionals.

FreeFlow, an award-winning provider of hosted inventory asset management solutions, today announced that they have been selected together with Dexter, Michigan-based ReCellular to address the prestigious 2008 Annual Global Conference of the Council of Supply Chain Management Professionals (CSCMP), taking place October 5-8 in Denver, Colorado. As a growing number of electronics manufacturers move to adopt environmental responsibility by establishing recycling programs and cradle-to-grave product ownership, CSCMP has dedicated a closing session devoted exclusively to the topic. John Boone, Director of Sales for global cell phone recycler ReCellular, will describe how companies can gain a competitive advantage by extending the continuum of product value from first sale, to product recovery and repair, to sale on the global secondary market. Key to profitability in the aftermarket is managing the cost of sales. Boone will be joined by Anne Patterson, Vice President of Client Delivery for FreeFlow, and Mike Hackett, Senior Manager of Business Development at eBay Private Marketplace, to demonstrate the use of members-only online auctions as low-overhead, secure sales channels widely utilized for the sale of B-stock inventory.

In his address, John Boone will share invaluable insights to successfully manage "reverse logistics" as a profit operation rather than a cost center and will emphasize the value creation enabled by extended-life product programs. "Value recovery represents the next phase in the evolution of the supply chain, from forward logistics to reverse logistics and now on to value creation," commented Boone. "With value recovery programs that extend the useful life of their products, companies score a triple play creating positive economic, environmental, and social impact. As the world's foremost cell phone recycler, ReCellular is committed to remaining an industry leader in cellular telephone recovery and remarketing."

FreeFlow brings its expertise on value recovery to the October worldwide venue and the case study presentation with ReCellular underlines the strategy, process, and results associated with a company's strategic shift in management philosophy of reverse logistics. "Thousands of product categories have value beyond their initial use," stated John Kenny, President of FreeFlow. "Companies can add millions of dollars to their annual revenues by developing and adopting a proactive value recovery process. We are pleased to be able to share the success stories of ReCellular with our supply chain peers at such a large and highly respected global conference."

FreeFlow's operational sites, including and numerous additional private-labeled platforms, combine the power of the Internet with business services to proactively manage slow-moving, aging or obsolete inventories. FreeFlow's automated solutions help customers implement operational processes designed to maximize asset recovery and profitability, increase inventory cycle turns while avoiding channel conflict, and reduce overall reverse logistics costs.

Founded in 1963, the Council of Supply Chain Management Professionals (CSCMP) is the preeminent association for individuals involved in supply chain management. CSCMP provides educational, career development, and networking opportunities to its over 9,000 members and to the entire profession. CSCMP was originally founded as the National Council of Physical Distribution Management (NCPDM) in January 1963. NCPDM was formed by a visionary group of educators, consultants, and managers who envisioned the integration of transportation, warehousing, and inventory as the future of the discipline. At that time, physical distribution was just beginning to edge its way into the corporate lexicon and make its considerable presence felt in the business community. In 1985, recognizing the growing field of logistics, the association's focus broadened as it changed its name to the Council of Logistics Management (CLM). It stayed that way until 2004 when CLM's Executive Committee voted to become CSCMP, effective in 2005.

About ReCellular, Inc.
With offices in the United States, Hong Kong, and Brazil, ReCellular, Inc. is the world's leading electronics-sustainability firm. We provide solutions for the collection, reuse and recycling of used personal electronics that generate financial return for our partners, quality products for our customers, funding for charity organizations, and protection of the environment. Corporate, charitable, consumer and wholesale information is available at

About FreeFlow
Founded in 2001, FreeFlow improves its customers' product profitability by helping them identify excess and at-risk inventory and dispositioning the inventory through the channel mechanism most appropriate to that asset. Some of FreeFlow's industry leading customers include Apple, Creative Labs and SanDisk. FreeFlow's leadership in the supply chain arena has been recognized with a string of industry awards, including Gartner's Cool Vendors in Supply Chain Management and Procurement, Global Logistics and Supply Chain Strategies magazine's Top Supply Chain Partners, Manufacturing Business Technology magazine's Top 40 Emerging Software Vendors, and Start-IT Magazine's Top Companies to Watch. Privately-held, FreeFlow has headquarters in San Jose, California and Tralee, Ireland, with offices throughout the U.S., Europe, and Asia. For more information, please visit


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