With the film, churches across the country will be holding Bible studies, showing clips and using the movie to teach about covenant marriage.
Nashville, TN (PRWEB) September 26, 2008
A new movie is generating a huge about of buzz in the Christian community. The movie is called "Fireproof," and it opened Sept. 26 in hundreds of theatres across the U.S. Many churches bought up all the seats for opening weekend after massive publicity from Christian talk shows, the TV networks and even television's Dr. Phil.
The movie stars Kirk Cameron, the star of the old TV series "Growing Pains" and is the third feature film from Sherwood Pictures (the creators of "Facing the Giants" and "Flywheel"). Fireproof is an action-packed love story that has left preview audiences laughing, crying, and inching toward the edge of their seats as they are drawn into the world of a firefighter, his wife and a marriage worth rescuing. Church leaders say Fireproof is rekindling excitement over committed, covenant Christian marriage and may help stem the nation's horrendous divorce rate as men and women reflect on God's idea of marriage and vow to shore up theirs.
It is accompanied by an extensive word-of-mouth campaign aided by cool Christian T-Shirts for men and women and a ballcap themed from the movie, sold by the Online Christian apparel portal http://www.onlinechristianshopper.com.
"These are going to be huge," said Mike Fletcher, a pastor and the owner of Online Christian Shopper. "With the film, churches across the country will be holding Bible studies, showing clips and using the movie to teach about covenant marriage."
The apparel, designed by the award-winning Kerusso Christian clothing company, is styled to look just like the real T-shirts firemen wear on the job. A men's navy tee features the iconic Firemen's Cross and Axes. The block-lettered backprint is also typical of a real fireman's T-shirt. It features the firemen's creed that makes it clear to Caleb (lead actor in Fireproof movie played by Cameron) - "Never Leave Your Partner."
The woman's Tee is hot pink and features detailed interlocked wedding rings. On the back it subtly presents a Christian Bible message about committed marriage: "Therefore what God has joined together, let no one separate. - Mark 10:9"
Fletcher says preorders even before the movie opened have been significant.
"A movie like this reaches people at the gut level," he said. "People are wearing the shirts and using them as opportunities to tell others about the Bible's teaching on marriage."
Besides the Christian T-Shirts and the publicity they are giving the film, national groups such as Focus on the Family, Outreach, FamilyLife, The Marriage CoMission, America's Family Coaches, AMFM, Marriage Alive Communications, and Marriage Today endorse the movie and are urging their constituencies to see it. Influencers such as marriage expert Gary Smalley and Bubba Cathy of Chick-fil-A are also working to spread the word.