Moximity Launches Location-Based Service to Help Users Manage Their Social Lives on the Go

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Moximity integrates friends from services such as Facebook and Twitter with users' iPhone location data, overlaying information about local venues such as restaurants and bars. As a result, users can see at which establishments their friends are currently located. Moximity users can also seamlessly publish their own location back out to their social networks by selecting "set as current location."

Once you finally piece it together, you still need to call or message your friends to see where they are going and who is able to join. With Moximity, all information is available with a tap of your finger.

After Moximity CEO Bryan Jones learned he was only a mile away from meeting up with old friends after a concert last summer, he set out to change the way in which people organize their social lives. Moximity brings together your existing social networks with information on the most relevant venues, events and specials in your current area. The service is launching as an iPhone application.

Moximity integrates friends from services such as Facebook and Twitter with users' iPhone location data, overlaying information about local venues such as restaurants and bars. As a result, users can see at which establishments their friends are currently located. Moximity users can also seamlessly publish their own location back out to their social networks by selecting "set as current location."

"Finding out what's going on around town is a cumbersome process," said Bryan Jones, President and CEO of Moximity. "Once you finally piece it together, you still need to call or message your friends to see where they are going and who is able to join. With Moximity, all information is available with a tap of your finger."

Moximity will augment users' options by presenting relevant, meaningful and opportunistic ads through the proprietary Moximity advertising platform. This platform enables advertisers to create time-sensitive, targeted, geo-located, high impact ads and measure the success of their campaigns through feedback and analytic tools provided by the company.

"Moximity is a powerful tool that bridges the growing gap between brands and consumers," said Tim Hayden, President and CEO of Austin-based GamePlan, an experiential marketing agency that integrates mobile applications into its client's campaigns. "It allows advertisers to establish more relevant dialogue between consumers and advertisers based on time and location, thus more effectively influencing purchase decisions."

The United States has more than 245 million mobile subscribers and over 75 million active social network users. ABI Research has predicted that location-based mobile social networking revenue will increase to $3.3 billion by 2013 in the US alone, while Gartner forecasts a worldwide mobile ad market of $14.6 billion in 2010.

Moximity is launching in Austin, Texas and is currently available as a free download from the iTunes application store. More cities, features and phone platforms are coming soon. For additional information, visit http://www.moximity.com.

About Moximity:
Moximity was founded in 2008 by Bryan Jones, President and CEO, Bill Robbins, Chief Technical Officer, and Chris Duncan, Chief Creative Officer. Headquartered in Austin, Texas, Moximity's mission is to deliver the tools and information users need to improve their social life, regardless of their location.

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Monica Sanchez
Moximity
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