Author Peter Lloyd Formalizes Ties with IdeaConnection

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Innovator and author Peter Lloyd to provide stimulating content on creative thinking, innovation and problem solving.

IdeaConnection advisor Peter Lloyd has signed a contract, which commits him to providing more content to the rapidly growing website devoted to collaborative problem solving.

Author of the site's popular Right Brain Workouts, Lloyd will continue to post three Workouts a week, blog regularly, edit the IdeaConnection Newsletter, and manage one of the website's most popular features, New Products and Inventions.

"We're excited about bringing Peter on board. His creative energy, ideas, and enthusiasm for innovation are a real asset to our members and visitors," says Scott Wurtele, founder of the site where corporations innovate and solve problems by accessing thousands of great minds.

Peter Lloyd is the co-author of two books on innovation Think Naked: Childlike Brilliance in the Rough Adult World, and Animal Crackers, a 14-step process for cracking tough business problems with the genius of Natural Selection.

"I've been writing about idea generation, creative thinking, innovation, and problem solving for more than a dozen years," Peter said. "I'm proud to bring the best of what I do to help make IdeaConnection indispensable to anyone involved in innovation."

Among the innovative idea-generating products Peter has developed is the collaborative, online, problem-solving process called Brainline. He introduced the world to Brainline in its first public demonstration at the HOW Fusion Conference, June 5, 1995. Since then he has lead teams of online brainstormers in Brainlines for major corporations.

As the Innovation Activist at Brandstorm, a division of Northlich, one of the leading marketing communications firms in the United States, Peter helped companies invent successful new products. Brandstorm currently uses Brainline under the name IdeaSpring.

Peter has worked also as an advertising writer and creative director with big and small ad agencies.


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