Better Homes and Gardens and BHG.com Launch 100 Days of Holidays with Halloween Costume Ideas, Pumpkin Carving Patterns and More

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Holiday program offers free recipes, party themes, decorating ideas, craft projects, slide shows, email newsletters, how to videos, online courses and photo contests

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Our friends in Meredith's Special Interest Media contributed more help and content this year than ever before. For even more depth of coverage, BHG.com sister site Parents.com, also participated in content creation for this year's program. And we're reaching out to food blogs, craft blogs, cooking blogs and mom blogs to get involved, too.

Better Homes and Gardens magazine and BHG.com launched 100 Days of Holidays today with Halloween costume ideas, pumpkin carving patterns and other interactive tools. The holiday program also offers hundreds of free recipes, party themes, decorating ideas, craft projects, slide shows, email newsletters, how to videos, online courses and photo contests to the magazine's readers, the home and family site's visitors, as well as food blogs, craft blogs, cooking blogs and mom blogs.

BHG.com Senior Holidays Editor Debra Steilen said, "This year's 100 Days of Holidays program will be our largest and most exciting ever. We've got more than 400 new slide shows, free recipes, craft projects, and decorating ideas; 100 daily email newsletters; 50 new how to videos; five fun new interactive tools; three online courses; new photo contests; and more partner participation. And we're reaching out to bloggers as well as to our readers and visitors to ensure that everyone enjoys great holidays without the hassle."

The 100 Days of Holidays program, which begins today and runs through January 1, 2009, includes the following new features:

  • More than 400 new free recipes (starting with Halloween recipes), party themes, craft projects, decorating ideas, slide shows, and feature stories. Readers, visitors and bloggers will be inspired with the absolute best from The Better Homes and Gardens editors and designers. The number of slides per show have been doubled or tripled, in some cases.
  • 100 daily email newsletters from Sept. 24 to Jan. 1 offer delicious holiday recipes, easy crafts, and captivating decorating projects for all holidays. Beautiful photos and step-by-step directions take users from simple ideas to celebrations - without the stress.
  • 50 new how to videos by BHG.com contributors Evette Rios and Sandra Lee show easy and fun projects for the holidays, ranging from creative pumpkin carving, ghoulish Halloween parties, memorable Thanksgiving centerpieces, simple and beautiful Christmas cookies, gingerbread-house secrets, and inspiring holiday decorations. This includes Quick, Easy and Inexpensive Kid's Costume: Static Cling and Cool Halloween Pumpkin.
  • Five fun new interactive tools launch today, except Create-a-Cookie, which debuts on Oct. 31.
  • Halloween Costume Ideas features a gallery of the best new Halloween costumes, both retail and hand-made, for everyone in the family - including pets.
  • Pumpkin Carving Patterns provides a stencil maker that let users carve a virtual pumpkin, and then print out the template to try at home. Users can also e-mail their virtual jack-o'-lanterns to friends and family, print them as beautiful cards, see other users' pumpkins, and get exclusive new Better Homes and Gardens stencils.
  • Make-a-Snowflake, which immediately grew to become BHG.com's most popular holiday tool ever when it launched last year, has an all-new look for 2008. It's easy to create gorgeous snowflakes, and then watch them drift down from the sky. Users can share their snowflakes, print them as greeting cards, and see and comment on other users' artistry.
  • Gift Gallery has hundreds of all-new options that make it easy for users to find unique gifts for people of all ages and interests, from babies to grandparents.
  • Create-a-Cookie turns users into virtual bakers by letting them pick various cookie shapes, then choosing fun decorating techniques to create the coolest cookies ever. Users can e-mail their cookies to friends and family, print them as beautiful cards, and see other users' creations.
  • Three online courses (Thanksgiving: Everything You Need, 12 Days of Holiday Baking, and Holiday Decorating) make it easy for users to get ready for the major holidays by bringing targeted ideas and instructions to their in-boxes.
  • New photo contests let users can share their favorite holiday photos, and see and vote for images from others. Top vote-getters can win everything from flip video cameras to $2,000 worth of furniture from the extensive Better Homes and Gardens collection.
  • More partner participation in this year's 100 Days pf Holidays, which is also appearing on Parents.com, MSNBC.com, and ATT.com, will enable the holiday program to reach millions more users.

Steilen added, "Our friends in Meredith's Special Interest Media contributed more help and content this year than ever before. For even more depth of coverage, BHG.com sister site Parents.com, also participated in content creation for this year's program. And we're reaching out to food blogs, craft blogs, cooking blogs and mom blogs to get involved, too."

About BHG.com:
Developed by the experts at Better Homes and Gardens, BHG.com is the premiere home and family site on the Web, and the interactive companion to Better Homes and Gardens magazine. BHG.com is for people interested in turning home, cooking, and gardening inspiration into action.

BHG.com is focused on decorating, building and remodeling, crafts, entertaining, cooking, and gardening. It also has extensive information for women and families. In addition to providing useful tools and advice, BHG.com's trusted experts keep visitors up to the minute with information on the latest developments and trends around home and garden. BHG.com was designed with real people in mind. It has easy-to-use interactive tools, clear visuals, step-by-step instructions, and money-saving suggestions. It makes life easier and more enjoyable.

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Debra Steilen
BHG.com
515-284-3456
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