Bringing the Customer and Agent Together Online Sales and Marketing Tips Helps Agents Succeed

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Online insurance referral service provides business tips and advice on how to succeed each month.

Five Star Quotes, the online referral website (, a division of JumpStart Multimedia Inc., provides users with articles and tips on marketing to customers online. Each month useful tips can be found addressing growth and marketing on The website aims to go beyond the referral program that some sites offer and instead helps its agents succeed. The new program of providing business articles has just been announced.

One of the most under utilized areas for agents is optimizing the marketing and sales tools that exist no further than their computers and cells phones. With information coming at consumers at a rapid fire pace, Five Star Quotes is a consistent online meeting place for consumers to search for the right agent and policy that meets their needs.

Reaching customers through the Internet can be daunting. There are many facets of technology that can be used to not only to increase sales but also increase value. By creating value, the customer has formed a perception of your business that is positive and is of value when seeking out the services your company offers. The Internet is a great place to enhance the value of a company's services while sharpening the message a company wants to get across to its potential customer base.

Selling online is not only possible, but very profitable. The Internet opens up new avenues of selling and agents who are not on board will be quickly left behind. Remember: selling insurance online is different from selling insurance from an office. Getting potential customers to walk through the "virtual" door to influence them is not that dissimilar to traditional sales techniques of direct mail marketing and advertising, the vehicle is only different. The first thing to understand is how to approach a virtual audience and the message to convey.

An online office should consist of a website and an e-mail account; this creates a place for customers to go to learn more about the company and communicate with it at anytime. From there the best way to get noticed is through online directories, such as Being listed in directories increases a company's presence on the Internet. Using referral websites such as companies are seen by customers searching for insurance. Use of the Internet to search out goods and services has far surpassed that of any other form of gathering information because it is quick and has an abundance of information. Not taking advantage of this will deprive a company of sales others are taking advantage of. While not all leads are taken advantage of, they do work out for someone.

Keep leads organized. Having a database program on a computer will organize the leads recieved. Many of the online referral programs, like will also warehouse and keep a company's leads organized as well. A great benefit to anyone in sales is an extra set of hands, especially virtual ones.

Text messaging through cell phones to bring new services to the attention of potential and existing clients is also a growing trend. Make sure however not to overuse this avenue or any other as this may turn clients "off". By reaching out, keeping the message clear and being consistent, witness the benefits of a new virtual sales force. In the long term the value it brings to a company's bottom line will be well worth the effort in the short term.

About is an insurance referral site run on proprietary software and using the most comprehensive programs to ensure the security of information of its agents and consumers.


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Jonathan Camella
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