Lititz, PA (PRWEB) September 29, 2008
Listrak (http://www.listrak.com), a leading email marketing solution provider based near Lancaster, PA, announced today that it is hosting a free online seminar Thursday, October 2, at 1:00 EST. The webinar, entitled "Inactive Subscribers: Re-Engage or Remove," focuses on a problem that all email marketers face - list fatigue. Listrak's experts Matt Elliott, Director of Client Services, and Brent Shroyer, Product Manager, will teach attendees the common causes of list fatigue and what they can do to help mitigate the problem and remain engaged with their subscribers. They will also discuss the right way to handle inactive subscribers, including how to identify them, ways to re-engage them, and what to do if they remain inactive.
Email marketers spend time analyzing metrics generated by opens and clicks, monitoring unsubscribes and complaints, and watching for bounces or undelivered messages. All of these things are easy to track and they provide valuable feedback needed to build better campaigns. But what happens when nothing happens? It is just as important to pay attention to the subscribers who ignore or delete the email messages. If these inactive subscribers are overlooked, the company is missing out on a tremendous opportunity and it's putting its good reputation at risk.
This exciting hour-long webinar will give attendees the knowledge they need to increase the performance and results of their email marketing efforts using simple strategies that are easy to implement. To register, visit https://www1.gotomeeting.com/register/304943781.
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.