WinBuyer™ Announces Strategic Partnership with eCommerce Merchants

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WinBuyer™ provides a comparison shopping application for online retailers

eCommerce Merchants Trade Association logo

I am delighted to welcome WinBuyer as a Corporate Partner of eCommerce Merchants

eCommerce Merchants ( has entered into a partnership with WinBuyer ( WinBuyer's patent-pending ecommerce application for online retailers displays accurate and reliable competitive pricing information. With the WinBuyer Partners Program, online stores can turn browsers into buyers by displaying accurate and reliable competitive pricing information that positions their core products as the low cost leader, increasing conversion and generating click-through revenue.

According to Forrester Research, the U.S. online retail market is expected to reach $335 billion by 2012. WinBuyer addresses this growing market by offering etailers the ability to provide online shoppers with competitive product and pricing information without leaving their site, speeding the time to sale. Further, if the consumer navigates to a different site, the retailer's site still generates lead-based program revenue.

"While larger ecommerce sites provide competitive product pricing information, no one enables smaller retailers to benefit from the same strategy on their own ecommerce sites," said Dan Clarke, chairman of WinBuyer. "Online shoppers often make purchase decisions based on price comparisons.

"I am delighted to welcome WinBuyer as a Corporate Partner of eCommerce Merchants" said Cresta Pillsbury, Executive Vice President of eCommerce Merchants. "When I heard about WinBuyer's technology, and how easy it is for any merchant, regardless of size, to deploy precise competitive pricing information on their site, positioning core products as the low cost leader, turning browsers into buyers, and generating click-through revenue I knew that our merchants could definitely benefit from a service like this!"

WinBuyer's competitive pricing engine integrates seamlessly into an etailer's site, helping consumers make more informed choices and speeding the buying decision. Its Commerce Information Extraction (CIE) algorithm delivers competitive product and price information in real-time, increasing consumer confidence and speed to sale. This sophisticated data aggregator analyzes any single product page on a merchant's site and creates precise product matches, providing merchants with a list of competitors who sell the exact same product for higher prices.

Virtually any merchant regardless of size can deploy WinBuyer's Commerce Information Extraction (CIE) technology with minimal effort. Additional benefits to online retailers include:

  •     Simple "copy and paste" implementation of the WinBuyer JavaScript, eliminating the need to create unique feeds into the ecommerce site
  •     Display of competitive pricing information in real-time, using a custom look and feel
  •     Ability to control the user experience, displaying as many or as few competitors as they like per product
  •     Clear, concise reporting with conversion and click-through rates generated in real-time, and revenue reports available in 48 hours or less
  •     Providing the same functionality that many online retail giants use to increase their profitability to retailers of all sizes

WinBuyer offers standard and premium offerings tailored to each retailer's needs. For more information or to register, visit

About WinBuyer
WinBuyer delivers a patent-pending ecommerce application for online retailers that displays accurate and reliable competitive pricing information. The WinBuyer technology positions a retailer's core products as the low cost leader, turning browsers into buyers and increasing lead-based revenue. WinBuyer is headquartered in Tel Aviv, Israel, with U.S. operations based in Scottsdale, Arizona.

About eCommerce Merchants
eCommerce Merchants ( is a leading trade association of small and medium sized ecommerce businesses. The organization provides best practices guidance, technology & infrastructure advice and sourcing & supplies solutions to online merchants around the world who use the internet to sell or promote products and services. The organization works closely with the Professional eBay Sellers Alliance (

Companies or Merchants interested in working with eCommerce Merchants should contact:
Executive Vice President
Cresta Pillsbury
[email protected]


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Cresta Pillsbury
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