Based on the response thus far, our customers have clearly shown that mobile is the preferred way to receive information and to interact with our marketing efforts.
Phoenix, AZ (PRWEB) September 30, 2008
Vestar Development, one of the largest retail and entertainment developers in the United States, has partnered with Blumo, The Mobile Experience Agency, to enhance marketing campaigns through the use of mobile marketing. Used as an activation mechanism, mobile marketing allows visitors to participate in promotions, subscribe to mobile alerts, and request additional information from retail and marketing partners.
"The sweet spot for mobile marketing is clearly as an enhancement to traditional and interactive marketing efforts, not as a stand-alone marketing channel," said Sean Bartlett, Vice President of Sales and Marketing at Blumo. "Once engaged, brands then have a direct connection to customers, an exceedingly valuable proposition in an increasingly fragmented media landscape."
Vestar has used mobile marketing to enhance co-marketing campaigns with national brands, develop mobile-focused promotions, send event and promotional alerts, and most importantly, to drive foot traffic to retail partners.
"Mobile has proven to be an extremely important tool in our efforts to provide value to our marketing partners, retailers, and visitors," said Sarah Shneider, Marketing Director at Vestar. "Based on the response thus far, our customers have clearly shown that mobile is the preferred way to receive information and to interact with our marketing efforts."
Since adding mobile marketing in the spring, Vestar has seen a steady increase in the number of promotion participants and those subscribing to receive mobile alerts. At Desert Ridge Marketplace, a 1.2 million square foot entertainment, shopping, and lifestyle center, the number of new customers subscribing to mobile alerts exceeds those who opt to receive information via email.
About Vestar Development
One of the leading privately held real estate companies in the western United States, Vestar specializes in the development of open-air retail centers and the management of retail, office and industrial properties. Vestar builds and manages entertainment-retail complexes, power and "lifestyle" centers, and neighborhood centers of varying size and scale that serve as community shopping destinations with a unique sense of place. Since its inception in 1977, Vestar has earned a reputation for integrity and responsibility in the fields of commercial development and property management. For more information, visit http://www.vestar.com
Blumo is a full-service mobile marketing agency that helps brands and other agencies develop and deliver interactive consumer experiences for the mobile phone and web. The company helps companies easily manage SMS and WAP-based marketing campaigns. Blumo is headquartered in Phoenix, Arizona and serves both national and local clients in the entertainment, retail, automotive, tourism, hospitality, academic, b2b, and beverage industries. For more information, visit http://www.blumo.com