Fort Lauderdale, FL (PRWEB) September 30, 2008
WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace, is pleased to announce an interview with Beth Comstock, Corporate Senior Vice President and Chief Marketing Officer at GE on Market Edge, hosted by Larry Weber, premiering Tuesday, September 30th at 12:00 p.m. EST.
Beth Comstock leads GE's organic growth and innovation initiatives in the marketing, sales and communications functions. Right now, she is focused on building cross-business digital programs and creating a partnership network to extend GE's ecomagination green technologies.
Beth will discuss the future of global marketing and communications. She also gives insight about the kind of struggle that CMOs deal with when it comes to advocating change and developing new marketing plans.
"We're excited to hear two industry titans expound on such necessary topics," said Brandy Shapiro-Babin, WebmasterRadio.FM's Vice President of Marketing. "GE is a heritage brand, and they have been able to maintain their market share and influence. Being able to get inside the minds of two such brilliant marketers make it a show not to miss."
Market Edge airs Tuesdays at 12:00 p.m. EST. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.
Larry Weber is chairman of the W2 Group, a global marketing services ecosystem that helps CMO's in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing and digital media relations in both paid and unpaid media. In 1987 Weber founded The Weber Group, which within a decade became the world's largest technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services Group. Weber is also co-founder and chairman of the Massachusetts Innovation and Technology Exchange (MITX), the world's largest interactive advocacy organization, and advises Massachusetts Governor Deval Patrick on technology-related issues. Weber's second book, "Marketing to the Social Web: How Digital Customer Communities Build Your Business," was published by Wiley & Sons in June 2007 and is now in its third printing and is a business best seller.
About WebmasterRadio.FM WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Joe Beaulaurier of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, vice president of Crispin Porter + Bogusky; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.
Media Contact: Brandy Shapiro-Babin 954-309-5578