Philadelphia, PA (PRWEB) September 30, 2008
Hip Hop fans have continually watched their beloved underground producers develop into platinum-selling superstars, all the while hoping that the talent and foundation of the beatsmiths will maintain the same integrity. Unfortunately, far too many producers who grew from classic boom-bap to create mega hits do not stay in touch with the very sounds that made them fan favorites.
As the buzz for their DJ Diamond Kuts single "Salt Peppa Ketchup Hot Sauce" featuring Casino, Pumpkin and D-Wizz gains popularity, the duo of DNA Beats is determined to stick to their roots in more ways than one.
Philadelphia producers Ridd and Dnali came together years ago to form DNA Beats, and had the opportunity early on to work with people they admired like the legendary production team Gamble & Huff and Will Hunt of The Delphonics. In the past two years alone, DNA has produced for budding Philly stars with national buzz like Bump J, Peedi Peedi and Gillie Da Kid.
In 2008, they created magic with Power 99 DJ Diamond Kuts on her song "Salt Peppa Ketchup Hot Sauce," which became an instant local hit. "We're trying to take some of the late '80s stuff back," Ridd says of the track. "Our whole vision was imagining if Roxanne Shante came out with a record right now. We're not making it more club-friendly, we're just providing all of the elements that have worked."
With a video on the horizon, the work with DJ Diamond Kuts has definitely given DNA Beats a leg up in their mission to bring forth a new-age sound for the region. They are developing futuristic sounds for artists like Casino (songwriter and featured vocalist on "Salt Peppa Ketchup Hot Sauce"), PFL (Playas 4 Life), Hip-Pop group DaCav5, Hip Hop artists Young Tre and Five Mics and more. Additionally, they have tracks recorded with several major label artists including Bow Wow, Lil Mama, Rocko, Flo-Rida, Tiffany Evans and more.
DNA Beats is actively working with Status Management to refresh Philly's style for the world, and add their own flair to artists' work in other regions. "We definitely want to make an impact in the industry," explains Dnali. "We're not trying to be the one-hit wonders - we strive to make sure we're on top of our game. We definitely feel we're in a position to make an impact just off of basic elements of our sound."