The Cure for the Missing Sock THROX® is also a Cure for an Ailing Economy

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THROX, three socks for the price of two, is a fast solution for a slow economy.

THROX gives the consumer three socks for the price of two

It's a fact. Americans are being SOCKED by rising costs. So why not SOCKS that reduce costs? THROX inventor Edwin Heaven, who claims to have solved the age-old mystery of The Missing Sock by packaging socks in threes (so when one loses one, one stills has a pair), also thinks his new invention might be setting a precedent for the marketplace.

"THROX gives the consumer three socks for the price of two," says Heaven. "So not only does it give shoppers a free spare so they always have a pair (even if they lose one), when someone buys two matching sets of THROX they get three pairs for the price of two. Talk about recession-proof!"

And considering that every washer/dryer has either a sock monster or some kind of Bermuda Triangle, one could call that THROX third sock a godsend. Readers' Digest Magazine called THROX "Best Innovation!" Brandweek Magazine called THROX "Best Solution!" Women's Wear Daily called THROX "Star of MAGIC!" And recently when THROX inventor Edwin Heaven appeared on CNBC's The Big Idea with Donny Deutsch, it was called a big "70 million dollar" idea.

Okay, perhaps THROX can't single-handedly bailout Wall Street and the NASDAQ stock market ... but THROX CEO Edwin Heaven believes it can rescue the SOCK market. Or, as he so aptly put it, "If tires come with a spare, why not socks? And at THROX we believe shoppers deserve not only the very best but also the very best in TRIPLICATE."

Granted, THROX may not be the cure-all for what's ailing the economy, but it does offer the consumer more bang for the buck. And there's never been a better time than now to give Main Street more for its money.

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About the Inventor:
Along with inventing THROX, the first socks to come in threes (so when you lose one, you still have a pair), Edwin Heaven writes like hell and has written, produced and directed over a hundred films, big and small, including "The Organist" (official entry at 21 international film festivals) and wrote the original script for "Howard the Duck." His work has appeared in Rolling Stone, Oui and Playboy and he has written comedy for Rich Little, Jonathan Winters, Tim Conway, Bob Newhart and John Cleese. He is also the inventor of The Pet Rubber, the first user-friendly condom.


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