ExpertPlan Enters Defined Benefit Market with "ExpertPlan OnePersonPlus(R)"

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ExpertPlan, the premier provider of private label recordkeeping solutions for the micro-to-small retirement plan market, will be adding defined benefit plans to its existing suite of retirement products in October. "ExpertPlan OnePersonPlus(R)," is perfect for sole proprietorships and micro-market businesses (one to five employees) seeking to contribute $100,000 or more of pre-tax income and take advantage of significant tax savings.

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We are excited to be entering the defined benefit market and partnering with a firm such as Dedicated DB. Their expertise in actuarial and defined benefit administration services will help our valued business partners continue to provide the most beneficial and competitive retirement products to their clients

ExpertPlan, the premier provider of private label recordkeeping solutions for the micro-to-small retirement plan market, will be adding defined benefit plans to the existing suite of retirement products it offers in October.

The new plan, "ExpertPlan OnePersonPlus(R)," is perfect for sole proprietorships and micro-market businesses (one to five employees) seeking to contribute $100,000 or more of pre-tax income and take advantage of significant tax savings. Those contributions can be two to three times higher than those typically found in a SEP or 401(k) program.

ExpertPlan CEO Julian Onorato announced the move internally at the firm's 6th annual "Partnering for Success" conference in Phoenix, AZ, September 7-9, to a user group of over 150 institutional clients. Until now, those clients had traditionally marketed and sold only their own branded 401(k) products, which were outsourced through the New Jersey-based recordkeeper.

ExpertPlan OnePersonPlus(R) plans will be sold and administered by Dedicated Defined Benefit Services ("Dedicated DB"), a San Francisco, CA-based company focusing exclusively on helping advisors and financial institutions offer defined benefit plans to high-income small business owners. ExpertPlan will handle the recordkeeping services and provide access to its open architecture menu of investments to its network of over 15,000 financial advisors.

"We are excited to be entering the defined benefit market and partnering with a firm such as Dedicated DB. Their expertise in actuarial and defined benefit administration services will help our valued business partners continue to provide the most beneficial and competitive retirement products to their clients," said Ross Brown, ExpertPlan Senior Vice President, Sales and Relationship Management.

"Dedicated DB looks forward to working with ExpertPlan's numerous distribution partners to provide DB marketing, sales support and administrative services so they can expand and quickly enter this growing market," said Karen Shapiro, CEO of Dedicated DB.

About ExpertPlan:
ExpertPlan Inc., headquartered outside of Princeton, New Jersey, is the premier provider of private-label recordkeeping solutions to asset management firms, TPAs, RIAs, broker dealers, insurance companies, CPAs, payroll companies, accountants and banks that serve 401(k) and other defined contribution plans. The firm's scalable recordkeeping solution can be customized to fully integrate with a client's business and distribution models. For more information about ExpertPlan, visit http://www.ExpertPlan.com.

About Dedicated Defined Benefit Services:
Dedicated DB is the only national company focused exclusively on helping advisors offer defined benefit plans to high-income self-employed and micro-business owners. Dedicated DB provides an integrated solution for marketing, sales support and plan administration for financial institutions, financial advisors, CPAs, private bankers, and tax attorneys.

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Sandra Marquardt
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