Los Angeles, CA (PRWEB) September 30, 2008
DEI Worldwide, one of the very first word-of-mouth marketing agencies to emerge in the digital space, announced today that Tyler Starrine has been promoted to Vice President, Campaign Development.
Leveraging the fact that the Internet's viral and social capabilities have created a whole new forum for consumers, Starrine works directly with some of the biggest brands in the world to develop a series of tactics for engaging in conversations with consumers online that ultimately influence behavior and purchase intent.
Starrine joined DEI in 2006 as a Marketing Associate and the opportunity to transition to a client account management role opened the door for her to take a leadership position in the execution of some of DEI's most notable client campaigns.
"Tyler's efforts on the client side have truly contributed to the growth of DEI and this promotion could not be more deserved," commented Lou Cuming, COO of DEI Worldwide.
Prior to joining DEI, Starrine held sales and merchandising positions at a print magazine and Trader Joes Co.
About DEI Worldwide:
DEI Worldwide is a pioneer in the social media and word of mouth marketing space, having opened its doors in 2000 with the industry knowledge that if done correctly and honestly, brands could engage in two way conversations with consumers online and gain valuable brand equity and market intelligence. DEI is a founding member of the Word of Mouth Marketing Association (WOMMA) and has worked with the organization to promote and standardize the word-of-mouth marketing industry, in addition to create a set of metrics for brand owners to attach value and success to word of mouth marketing via the Internet. DEI Worldwide is located in Studio City, CA.