Full Touch Screen Handsets are No Longer Untouchable

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LG KP500, the latest full touch screen phone by LG debuts in October at the most attractive price ever

LG KP500

We optimized the user interface to keep the tactile operations smooth and simple which is necessary when you're opening up a new technology to a wide group of people

LG Electronics(LG), a worldwide technology and design leader in mobile communications, announces the launch of LG KP500 with an affordable introduction price never offered before. This attractively-priced full touch screen handset is complete with the latest touch technology and features found in the existing high-end full touch screen handsets currently available on the market.

"The feedback we receive from consumers around the world indicate that there's more people who wish to try the latest touch screen phones," said Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "We want to reach out to this group and LG KP500 is our answer to deliver a high quality full touch screen phone that is easy to use and much easier to afford. Within reach of many consumers, we hope that more people will experience the joy of using the latest touch screen technology with LG KP500."

Since the first full touch screen phone, the PRADA Phone by LG arrived on the market, LG has been advancing touch screen technology in new models of phones that suit different consumer needs such as the LG Viewty, the top-selling 5 mega-pixel camera phone with full touch screen providing a complete new viewing enjoyment. With continuous advances in touch screen technology, the LG KP500 has LG's latest precision refinements for when the human touch meets the vivid digital screen.

From LG's experience in producing stylish and sophisticated handsets, the LG KP500 also receives the same attention to the finer details. Slim-profiled and lightweight, the LG KP500 comes in black, Vandyke brown, Anodizing silver, and Elegant gold, giving consumers more choices for their personal tastes.

As a slim and stylish handset, the LG KP500 is a GSM phone which can operate in four frequency bands, giving it a far-reaching reception range, and upon its global release, the LG KP500 can be used in 39 languages. But no matter what language one speaks, the vivid and intuitive user interface of the LG KP500 is simple for anyone to understand with vivid icons on the wide 3 inch screen.

Keeping in touch with friends has never been easier as the LG KP500 has the latest UI that allows the user to attach a friend's photo for the speed dial feature and then page through the portraits and touch the friend to be called. "We optimized the user interface to keep the tactile operations smooth and simple which is necessary when you're opening up a new technology to a wide group of people," said Skott Ahn. With such ease of use, LG expects to broaden the base of touch screen handset consumers around the world.

The LG KP500 has an embedded stylus pen concealed in the base that can be easily removed for the advanced handwriting recognition program that allows the user to write memos and text messages, and also edit photo images by touching the screen with the pen tip. The QWERTY onscreen keyboard slides into view when the LG-KP500 is held horizontally, and the auto rotating display always shifts images or documents for proper viewing no matter which way the handset is turned. Also packed into the LG KP500 are motion sensor games that are played by turning, flipping, and shifting the handset for a more active and fun gaming experience.

The LG KP500 will be available at the end of October 2008 in Europe and then on to the rest of the world. The price of the LG KP500 will be announced during the launch.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems

LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally. For more information, please visit http://www.lge.com

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Seung Koo Park
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