SportsDirect Inc and Horse Racing Simulation LLC Launch New Interactive Horse Racing Channel Through Covers.com
SportsDirect Inc., the world's leading online media organization for sports statistics, odds and news from a gaming perspective, and Horse Racing Simulation LLC, a leading provider of interactive horse racing content for educational and entertainment purposes, have joined together to develop and launch a new content channel through SportsDirect's premier web property, Covers.com.
Las Vegas, NV (PRWEB) January 22, 2008 -- SportsDirect Inc., the world's leading online media organization for sports statistics, odds and news from a gaming perspective, and Horse Racing Simulation LLC, a leading provider of interactive horse racing content for educational and entertainment purposes, have joined together to develop and launch a new content channel through SportsDirect's premier web property, Covers.com. This new horse racing channel will initially focus on horse racing from a general/educational perspective.
Horse Racing Simulation will provide the primary content in the form of an educational-entertainment game platform that will allow users to experience every aspect of horse racing through a virtual 3-D experience. This product will be similar to what HRS successfully launched last year in partnership with Breeders' Cup Limited for the Breeders' Cup event. Users will be able to jockey, train and fictitiously bet on races containing some of the greatest historic horses of all time, as well as upcoming major feature races such as the Kentucky Derby, the Preakness and the Belmont Stakes.
"We have developed the most sophisticated game engine available", said Michael Calderone, President of Horse Racing Simulation. "The user's experience will be as close to real live racing as possible without ever risking a dime. The concept here is to educate and entertain, or as I call it 'edutain', the user to raise his interest to the point of successfully experiencing and interacting with the world of live horse racing. We're excited to work with SportsDirect on this project for several reasons. It's obviously a great opportunity for the horse racing industry to reach a very influential gaming and gambling audience that would normally not be exposed to horse racing. Our 3-D interactive horse racing platform in conjunction with the additional content that we are helping SportsDirect aggregate for distribution through this new channel is very exciting and provides what the horse racing industry needs."
There are plenty of websites focusing on horse racing information such as general news, entries, odds, and payouts, but there are very few that are geared toward the novice, less-experienced horse race enthusiast, who actually represents the majority of fans of the sport. Horse racing is a very engaging sport but requires a player to have a substantial amount of knowledge to realize financial benefits.
"We at SportsDirect have, on aggregate throughout all of our web properties, access to approximately 10 million unique gaming/gambling enthusiasts per month, and felt the timing was absolutely perfect to expand into the dynamic and rewarding sport of horse racing," said Paul Lavers, CEO of Sports Direct. "Horse Racing Simulation's virtual 3-D game platform and their assistance in aggregating and developing other educational and key horse racing content play a vital role in the development of this new channel."
The new Covers.com channel will be available by February 22 and will include educational articles as well as betting and handicap information. This new horse racing channel will also include Horse Racing Simulation's SIM2WIN product, a virtual 3-D horse racing handicapping software program that actually takes the most sophisticated numeric horse racing handicapping data and translates it into a virtual 3-D visual event. The new horse racing channel will also feature several ADW (account depositing wagering) companies where users can open up legal interstate wagering accounts for betting on horses throughout the country. Additional horse racing content will be added as the new channel is built out.
About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.
About Horse Racing Simulation LLC:
Horse Racing Simulation LLC is an interactive media company whose focus is to increase general awareness of the horse racing industry by providing interactive technologies that motivate, educate, communicate and entertain. To learn more about Horse Racing Simulation, please visit (www.horseracingisfun.com), (www.horseracegame.com), (www.jockeypower.com) , (www.sim2win.com) and (www.breederscupgame.com).
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