Oakland, CA (PRWEB) January 29, 2008
Votigo, Inc., the leading online social media platform for user-generated promotions, today announced it has secured $1.26 million from Headwaters Holdings and additional angel investors. The funds will be used to expand its team and capitalize on growing market opportunities. Additionally, the company announced the appointment of Sheldon Kahn, principal at Headwaters Holdings, to Votigo's Board of Directors.
"As the Internet becomes increasingly social, online advertising must evolve and respond to the changing needs of consumers, and Votigo has developed the means for marketers and consumers to take action," said Mr. Kahn. "Votigo's founders have drawn on years of collective experience to create comprehensive solutions that capitalize on the best aspects of social networking and social media without impeding the end-user's experience. Because of their leadership, advertising and brand awareness can now become part of a dynamic conversation."
Votigo's social media platform is designed to enable businesses to communicate with their customers through highly engaging, innovative, and customized contests, promotions, and branded social networks. Votigo offers a range of solutions that make it simple and cost-effective for companies to rapidly deploy promotions that resonate with consumers and allow them to participate in crafting the advertising message.
"By making user-generated content a part of product marketing, companies of all sizes, across sectors, can communicate brand messages in new ways, and our investors recognize this opportunity," said Mike La Rotonda, co-founder and chief executive officer of Votigo. "With this infusion of capital, Votigo will add to our team and push the envelope on product development so that we can continue to offer marketers effective solutions to their diverse online advertising needs."
About Votigo, Inc.:
Votigo, Inc. is the leading social media technology and service provider enabling businesses to better engage and communicate with their customers through the use of user-generated content, branded social networks, contests and promotions. Votigo helps Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and brands, including ConocoPhillips, Gardenburger, Pandora, and The Motley Fool, navigate the social web to exceed their marketing goals through its suite of standard and custom social media advertising and promotions solutions. For more information, please visit http://www.votigo.com