SureWest Directories Launches New Internet Yellow Pages

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Publisher Debuts ActivIMPACT in Partnership with Innovectra

We are excited about our new, best in class Internet Yellow Pages program with Innovectra

Sacramento area Yellow Pages leader, SureWest Directories, Inc. has launched as a directory powered search engine for consumers, and an expanded Internet marketing solution for local businesses throughout the capitol region in Northern California.

SureWest Yellow Pages users can now shop online, find and locate area merchants, service providers and professional organizations through advanced keyword search, brand name, or Internet Yellow Pages categories. SureWest Directories selected Innovectra Corporation as their solutions partner and announced a new Internet services agreement with the company today.

The Internet application quickly delivers more relevant search results and presents users with online directory access to the SureWest Yellow Pages, the official directory of SureWest Communications in Roseville, CA and three other SureWest Yellow Pages in surrounding areas including Auburn, Folsom and Greater Sacramento. Participating businesses are featured with their profiles, web links and videos. Online consumers will have the ability to download coupons and call businesses via the Internet through advanced click to call technology and LeadSite applications that are marketed on the worldwideweb.

"We are excited about our new, best in class Internet Yellow Pages program with Innovectra" declared Robert Collins, GM at SureWest Directories. "The new local search features on the SureWest Directories Internet site provide consumers with an excellent shopping experience making it easier to locate and connect with featured businesses from the book, via the web or on the go".

"I am excited about the opportunities that our new partnership with SureWest Directories will bring to their business and ours", stated Thomas C. Lewis, President and CEO of Innovectra Corporation. "SureWest Directories has put their trust in our team to build and deliver a world class Internet solution and we have met the challenge," added Lewis.

The new SureWest Directories Internet site is the first to feature ActivImpact--a fully integrated platform that enables a host of digital multi-media services including LeadSites, online video and dynamic coupons, to be offered on a large scale. In effect, SureWest Directories is able to meet the growing needs of its Yellow Pages customers by offering a broader array of Internet marketing services that generate clicks, calls and more sales.

About SureWest Directories, Inc.
SureWest Directories is a wholly owned subsidiary of GateHouse Media (NYSE: GHS) of Fairport, NY. The company is the publisher of the official directory of SureWest Communications in Roseville, CA. Over 675,000 directories are published in each year in four separate editions, covering over 525,000 households in Roseville, Citrus Heights, & Granite Bay, Sacramento, Elk Grove, Laguna, Natomas & West Sacramento, Auburn, Grass Valley & Nevada City, Folsom, El Dorado Hills and Placerville. For more information, visit the company's web site at

About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivImpact products and services are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories, Inc. received the Gold Book Award for Best Electronic Directory from the Association of Directory Publishers. The company's directory publisher clients include Local Insight Media Yellow Pages, Metro Directories, Ross Yellow Pages, Directory Plus, LocalTel, RH Donnelley, and USA Northland. For more information, visit the company's web site at

News Release
Media Contact:
Thomas C. Lewis
tlewis @


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