It's invaluable both as a source of positive press and word of mouth advertising.
Canoga Park, CA (PRWEB) October 1, 2008
Helmut Flasch, founder of Flasch Business Expansion and trusted medical marketing authority, says the key to surviving tough times is knowing how to best use precise marketing and PR techniques. While impeccable credentials and the latest in tools can be an important part of a marketing plan, they don't mean anything without visibility. Flasch's consulting services will help dentists find that crucial visibility.
"Professional qualifications are overrated," Flasch said. "Very few will ever admit the path to making lots of money lies in being an expert marketer or public relations person. For many dentists, that realization is often at odds with their professional ego."
No one knows exactly how troubles on Wall Street and recent headlines foretelling tough economic times ahead will affect dentists, says Flasch. There is a certain amount of security to be derived from the simple fact that people will always need to go to the dentist. On the other hand, as discretionary income shrinks, people are likely to put off all but the most necessary dental care.
"Still, most dentists will agree that attracting new patients, more return patients and patients with more disposable income is key to a successful dental practice," Flasch said. "Using my methods, not wasting money on advertising, but getting public and media support for free, you will attract them."
Flasch says savvy dentists should survive if they:
- Be much, much more visible in a market than any other dentist. "Visibility helps make you an authority," said Flasch. "When people think of a dentist, they will automatically think of you. "Public relations is much more effective than advertising. Third party endorsements from the local media and local community are extremely valuable and are free. As professionals are forced to cut advertising expenses, Smart use of PR provides a cost-effective way to thrive during an economic slowdown."
- Become a beloved figure in the community, that is, one who is trusted on a personal level. "It is amazing that so few doctors work systematically on building more trust in the community," said Flasch. "It's invaluable both as a source of positive press and word of mouth advertising."
- Remember, the sizzle sells the steak. "Who would think people would take relationship advice from a celibate monk who, after breaking his vows, got married and subsequently divorced? Yet, that describes John Grey, author of 'Men are from Mars, Women are from Venus'," said Flasch. "His biography is much less important than his ability to connect to people on a humane level." How good of an expert you are is less important than how good you are in making yourself known to the right people with the right message.
For help with a specific practice, to read success stories or to learn more about putting Flasch's methods into your practice, visit http://www.unadvertise.com
About Helmut G. Flasch
Helmut Flasch, CEO of Flasch Business Expansion, brings the benefit of his varied background to his role as business consultant. An engineering graduate, Flasch quickly realized that the combination of starting salary and tight vacation time meant he could not indulge his passion for travel. But as a waiter, he saw he could travel, work and be immersed in different cultures. After living all over Europe, Flasch settled in Los Angeles, where he pioneered the concept of "Un-Advertising", or using PR to drive business expansion.