Shoplet.com and Facebook are making it easier than ever to save resources, support sustainable development and play a major role in the Green Revolution.
New York, NY, (PRWEB) October 2, 2008
Shoplet.com, the office supply industry's online retail authority and champion of small and medium-sized business, today announced a first-of-its-kind relationship with Facebook.com, the world's most popular social networking site. These online pioneers have collaborated to create Shoplet.com's "Green Office" Facebook application, which provides Facebook users with a quantified measurement of the positive impact they and their friends are having on the environment.
By harnessing Facebook's unparalleled power of connectivity and activism, Shoplet.com has made "going green" an easy, fun, and participatory experience. Specifically, the Shoplet.com Green Office Facebook application calculates how many natural resources Facebook users are saving by switching to environmentally friendly office and school supplies. The leading proponent for eco-accountability in the office supplies industry, Shoplet.com is the first to develop a Facebook application and the first to provide immediate and tangible feedback that directly link consumers' actions to environmental impacts.
"We have long admired the Facebook community, which continues to remind us that making a difference does not mean drastically changing the way you work and live. Rather, it is about taking small steps that, cumulatively, can lead to major change," said Shoplet.com founder and CEO Tony Ellison. "We often tell people they can start to preserve the environment by adjusting their office supply purchasing habits. And now we can instantaneously show every individual exactly how many resources they and their friends are saving with each Green Office purchase for Shoplet.com."
Initially launched by Shoplet.com this past summer, "Green Your Office" is a proprietary online tool that empowers shoppers to make environmentally responsible, cost-effective decisions by automatically offering green alternatives to selected products during the checkout phase at Shoplet.com. Facebook users now have the ability to activate this tool from their individual Facebook pages. Once the Shoplet.com Green Office application is selected, users will be able to view Shoplet.com's full selection of 8,000 eco-friendly office supplies - from copy paper to file folders, to binders, to recycled wrapping materials.
"We are proud to align the Shoplet.com and Facebook communities, as we feel an obligation to present easy-to-use features and a wealth of choices that will make our planet a healthier place," added Ellison. "Shoplet.com and Facebook are making it easier than ever to save resources, support sustainable development and play a major role in the Green Revolution."
Shoplet.com was the first company to offer office supplies online and has become the category¹s fourth-ranked online traffic leader, on the heels of the industry's behemoths. Shoplet.com's custom-made, user-friendly and free online e-Procurement system has fundamentally transformed the way businesses order office supplies by streamlining the process and providing customers with millions of dollars in collective savings of product costs, time and manpower.
Founded in 1994 and serving 2.5 million customers, Shoplet.com offers the industry's largest selection of office products with more than 200,000 available items, compared to only 7,000-14,000 products available from the industry's old-line retail competitors. Shoplet.com offers a full spectrum of office supplies and printing/document services, including IT products, furniture, janitorial and cleaning products, ink/toner, electronics, and office basics such as paper, pens, pencils, etc. Shoplet.com's "Shop Green" store-within-a-store offers one of the largest selections of eco-friendly office products on- and off-line with more than 8,000 environmentally conscious products available.
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