ATP, Virgin Megastores Team Up, Donate All Profits from Pink Ribbon USB Drives October Sales to Susan G. Komen for the Cure

Share Article

In an important part of ensuring ongoing contributions towards Susan G. Komen for the Cure, ATP®, a leading manufacturer of flash and DRAM memory products, announces that they will be collaborating with Virgin Megastores for National Breast Cancer Awareness Month. As a show of outstanding support, Lifestlyle Entertainment Retailer Virgin Megastores will be donating 100% of their profits from the sale of each Pink Ribbon Petito USB drive sold through their locations during the month of October to Susan G. Komen for the Cure. This donation will be made in addition to ATP's continued commitment to the foundation.

The expansion and growth of our support for Susan G. Komen for the Cure are a pivotal part of our practices as a corporation

In an important part of ensuring ongoing contributions towards Susan G. Komen for the Cure, ATP®, a leading manufacturer of flash and DRAM memory products, announces that they will be collaborating with Virgin Megastores for National Breast Cancer Awareness Month. As a show of outstanding support, Lifestlyle Entertainment Retailer Virgin Megastores will be donating 100% of their profits from the sale of each Pink Ribbon Petito USB drive sold through their locations during the month of October to Susan G. Komen for the Cure. This donation will be made in addition to ATP's continued commitment to the foundation.

"The expansion and growth of our support for Susan G. Komen for the Cure are a pivotal part of our practices as a corporation," said Michael Plaksin, ATP Vice President of Sales and Marketing. "We are honored to have Virgin Megastores join us in our efforts for this year's National Breast Cancer Awareness Month. This is one of the more important programs that both Virgin and ATP have created together as partners in the retail marketplace. It further enhances our mutual commitment to offer differentiated lifestyle products to our customers."

"Virgin Megastores are committed to giving back to the community and we are thrilled to join ATP and Susan G. Komen for the Cure in the important fight against breast cancer," said Simon Wright, CEO, Virgin Entertainment Group. "As a company, we stand for making a difference in our consumers' lives. We understand that supporting this fight is something we need to take on both as a corporation and a member of the community."

As another part of ATP/Komen program, the company is also holding a Pink Ribbon Petito Drive Reward Program, a call for stories from breast cancer survivors or their friends/relatives about their experiences overcoming the disease. ATP is rewarding the survivors with its 1GB Pink Ribbon Petito. Stories are posted on ATP's website in an effort to inspire and motivate others who are going through similar situations. More information can be found at http://pinkpetito.atpinc.com.

The Pink Petito is an official product partner of Komen and is manufactured with ATP's distinctive SIP (System-In-Package) technology, in which all flash memory components are enclosed with a protective layer. This technology results in durability features unmatched by standard memory products including waterproof, dustproof, shockproof, and extreme temperature resistant.

10% of the retail sales price of this product benefits Susan G. Komen for the Cure. ATP has also committed to donating over $100,000 to the foundation. The ATP Pink Ribbon Petito USB drives are available through ATP's distribution and retail partners. The 1GB Pink Petito has an MSRP of $19.99, while the 2GB version has an MSRP of $29.99. For more information on the program and on ATP Pink Petito, please visit http://pinkpetito.atpinc.com or email pinkpetito@atpinc.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or email flash@atpinc.com.

About Virgin Entertainment Group
Virgin Entertainment Group is the world's leading multi-channel lifestyle entertainment retailer, providing customers with a range of entertainment experiences through a family of integrated Virgin-branded businesses. Virgin Megastores and Virgin Megastore Online at http://www.virginmega.com are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it. For more information, or to check out the location of the nearest Virgin retail, go to http://www.virginmega.com or http://www.virginmegamashup.com.

ATP Electronics, Inc. Press Contact:
Miranda Wijaya
Office: 408-732-5878
Fax: 408-732-5055
Email: mirandaw@us.atpinc.com    

Virgin Megastores Press Contact:
SJ Communications
Krysty O'Quinn Ronchetti
Office: 818-881-3889
Email: Krysty@sjcommunications.com
http://www.SJCommunications.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Miranda Wijaya
ATP
408-732-5878
Email >
Visit website