Upromise Partners with RevTrax to offer Pay-Per-Sale Advertising to Brick & Mortar Merchants

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Upromise, the largest private source of college funding contributions in America, has announced a partnership with RevTrax, who will provide merchants with the ability to drive in-store sales on a pay-for-performance basis with over 9 million Upromise members. Through RevTrax's proprietary tracking system, consumers will be able to save money with special offers and make purchases at participating RevTrax/Upromise partners using cash, checks, credit or debit cards, or any other payment method and earn Upromise college savings.

Upromise, the largest private source of college funding contributions in America, has announced a partnership with RevTrax, who will provide merchants with the ability to drive in-store sales on a pay-for-performance basis with over 9 million Upromise members.

Through RevTrax's proprietary tracking system, consumers will be able to save money with special offers and make purchases at participating RevTrax/Upromise partners using cash, checks, credit or debit cards, or any other payment method and earn Upromise college savings.    

Consumers will be able to visit Upromise.com and print an in-store coupon or send an offer to their mobile phones. Consumers then present the coupon or show the mobile phone to the cashier. The uniquely generated barcode is then scanned and data is sent back to RevTrax and Upromise for processing and reporting.

"Our technology connects online advertising to in-store purchases, which is an incredibly powerful tool for merchants and coalition loyalty programs like Upromise. We are very excited about this partnership with Upromise and the opportunity to provide a way for Upromise's 9 million members to save for college by spending in-store at major retailers and restaurants," said Jonathan Treiber, Executive Vice President of Business Development and Co-founder at RevTrax.

"Upromise is committed to providing new ways for our partner companies to drive customer acquisition and build customer loyalty and for members to save money for college. RevTrax will enable us to offer great value to both groups", said Evan Weisenfeld, Senior Vice President Business Development at Upromise.

Merchants who are interested in participating can contact Upromise (http://www.Upromise.com) at 617.454.6572 or RevTrax (http://www.RevTrax.com ) at 212.988.2161.

About Upromise

Launched in April 2001, today Upromise is the largest private source of college funding contributions in America, with more than 9 million members and $425 million in member rewards. Upromise makes it easy for families to start their own college savings strategy through tax-advantaged 529 college savings plans offered through Upromise Investments, Inc. or by using Upromise contributions to help pay down eligible student loans. Upromise is a wholly owned subsidiary of SLM Corporation (NYSE: SLM), commonly known as Sallie Mae, the nation's leading provider of saving-and-paying-for-college programs. Upromise is headquartered in Newton, Mass., and has more than 350 employees. For additional information visit http://www.Upromise.com.

About RevTrax

Headquartered in New York City, RevTrax is a leading provider of technology solutions to help multi-channel merchants track the effectiveness of online advertising on offline transactions. RevTrax offers clients a software-as-a-service platform to track the in-store revenue generated from existing paid search, display, email, rich media, and other online advertising campaigns.

RevTrax additionally offers the RevTrax Advertising Network, an affiliate network consisting of hundreds of major marketers. The network empowers advertisers with the ability to augment traditional CPM advertising with pay-per-sale marketing across online, mobile, and print marketing channels.

Visit RevTrax online at http://www.RevTrax.com.

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Jonathan Treiber

Debby Hohler
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