Not one company has taken us up on the guarantee.
Wilmington, NC (PRWEB) October 1, 2008
It's hard to believe that it has been a whole year since Specialty Engraving released this industry-wide "first".
Never before in history, has an awards company offered a 300% Return Guarantee on their programs. One year ago, Specialty Engraving, of Wilmington, NC wanted to break new ground for the recognition industry with their "better than money-back" guarantee.
Even though they have been an industry leader for 20 years now, the company and its CEO David Long, were a little hesitant to release such an aggressive campaign.
"We were not sure of the magnitude this offer could have, but we were confident in our product and the way we implement our system," says Long.
With the rising costs of materials and the personalized customization of the programs, this new 300% ROI Guarantee could have been detrimental to the company.
Today, Specialty Engraving announced that after one full year, "Not one company has taken us up on the guarantee."
Considering they are on pace for $4 Million in revenue this year, they thought a 10% refund rate would be a nice target considering the aggressive nature of the offer.
After a few months went by, they started to notice something unexpected. Apparently the need for employee recognition has grown stronger in the light of a down economy. It is much more expensive for companies to train new hires and are realizing the need to do something extra to keep their most-valued, long-time employees. A quality recognition program seems to have been the cost effective solution companies needed.
"In light of the success of this 300% Return Guarantee, we are going to extend it for another year. We are also going to be releasing 100% free online resources dedicated to the success of our clients." (Get notified on the free releases by clicking here)
They understand that the new rules of marketing have shifted from "selling the client", to "giving resources and value" ... and for free.
Specialty Engraving continues to lead industry innovation and will be investing heavily on adding more value to their client's lives in the coming months.