Women Expected to Determine the Presidential Election and SmartNow.com's Early Indicators Give Obama the Lead

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SmartNow has the pulse on women over 30, and at least right now, all signs point that they are voting for Obama. SmartNow today announced its political blogging activities and online presidential poll among women over 30, citing Obama as the predicted winner. The results of the poll are consistent with New York Times journalist Janet Elders' article "Soccer and Security Moms Unite" (9/17/2007), which stated that women as a group would predict the outcome of the election in 2008 and those women would vote Democratic.

Soccer and Security Moms Unite

SmartNow today announced its political blogging activities and online presidential poll among women over 30, citing Obama as the predicted winner. The results of the poll are consistent with New York Times journalist Janet Elders' article "Soccer and Security Moms Unite" (9/17/2007), which stated that women as a group would predict the outcome of the election and that those women were inclined to vote for the Democrats.

SmartNow.com, launched in late May with the mission of providing women 30+ with a place to get relevant age-appropriate information on a wide range of topics, joined in the political blogging scene around the debates. Republican and Democratic supporters on SmartNow blogged pre-and-post debate. From making commitments that "I will not yell at the TV", to sharing their insights on who won the rounds on the economy and foreign policy, women came to SmartNow as the place to find out what is on women's minds.

"We've got the polls. We've got the blogs," said Julie Wainwright, SmartNow Chief Executive Officer, "Women are really engaged in this election. It is energizing to read their thoughtful comments. SmartNow is the place to find out what women 30+ are thinking about the election."

Round one of the Obama/McCain debate is just days behind us, but the anticipation about the Biden/Palin face-off is building. "Is Palin Shaking in Her Pumps?" writes a Democratic blogger about Thursday night's big event. Tune into SmartNow.com to find out women's opinions before and after the debate.

In a non-scientific poll among SmartNow's community, women were asked who they would vote for in the upcoming election if it were held this week. Women said that they would vote for Obama by a wide margin. The results left SmartNow's team asking their own question: where are the Republican women? The Democrats came out to vote but the GOP women were virtually non-existent.

SmartNow recruited women online to give their opinions and blog for the site, so results could be indicative of who is more active online. Still, these early results were generally consistent with a New York Times/CBS News poll taken in September, 2007 where women said that they were likely to vote Democratic in the election by a margin of 53% to 27%.

SmartNow is accepting all blogs from women over 30. They are encouraging Republicans and Democrats to weigh-in either through writing blogs or adding to the discussions. Interested bloggers should email Lynn @ smartnow.com.

About SmartNow:
SmartNow.com provides women over 30 with information to help them feel good, look good, and do good. The site has over 10,000 pages of expert information and community on health, nutrition, fitness, beauty, humor, relationships, and inspiration. Dedicated to providing practical advice and solutions, the site has a wide variety of experts, including doctors and researchers, coaches for diet and general wellness, nutritionists, fitness and yoga professionals and beauty experts contributing to the site on a regular basis. http://www.smartnow.com.

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Julie Wainwright
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