Adeptra Achieves Hat Trick in Sunday Times Microsoft Tech Track 100

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Growth industry ranking achieved for fourth time in total.

Adeptra, (http://www.adeptra.com) the global market leader in the field of auto-resolution services, has gained entry into the Sunday Times Microsoft Tech Track 100 for the third year in a row, and the fourth time since the Tech Track 100 was established in 2001. Part of the annual Fast Track series, the league table ranks Britain's fastest-growing private technology companies based on sales growth.

Adeptra sells technology that enables companies to automate their interactions with large numbers of customers. The success of this approach for important, timely communications that reduce bad debts and payment card fraud has paved the way for Adeptra's business growth. Full details are listed at http://www.fasttrack.co.uk.

Lou Venezia, CEO at Adeptra, said: "This is our third consecutive and fourth total entry into a league that recognizes the best and brightest among British technology firms. Our auto-resolution systems are rapidly becoming the de facto standard for how major financial services, utilities and other organizations handle essential communications with large numbers of customers. Every day we help them avoid negative impact on the bottom line by combating fraud and managing payment reminders. Adeptra aims to deliver the best standard of service in our industry and as such we're proud of what this recognition of success represents."

Using a combination of recorded dialogue and computerized speech, Adeptra reaches out to customers, engages with them about a specific and time-sensitive issue, and delivers a resolution directly into its clients' computer systems. There are many applications for the technology, but Adeptra's greatest area of growth has been with the card-issuing divisions of high street banks which have used Adeptra to deploy anti-fraud and payments reminder solutions.

Adeptra has continually invested in its technology, operations and service structure to achieve a market leading position in the auto-resolution industry. Key aspects of this include the status of being the only provider with independent accreditation to PCI DSS standards for payment card customer data security, multiple data centers to ensure service continuity for clients, and a high-touch approach to account management that combines experience with flexibility to deliver customized solutions.

About Adeptra

Adeptra is number one in auto-resolution - virtual contact center solutions that far exceed traditional auto-dialer applications by providing three times the reach, engaging customers in a personalized dialogue, and resolving issues, without the need for contact center staff. Whereas most customer support is accomplished through a "request and respond" model, Adeptra's Auto-resolution Services™ are the next generation in two-way voice and alerting solutions; they proactively reach out and deliver time-sensitive customer communication via voice, fax, pagers, text messaging and email. Adeptra's applications are fully integrated, industry-specific solutions for business processes such as fraud detection, collections and marketing.

For more information, visit http://www.adeptra.com

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Debbie Nesdale
Adeptra
+1 203 956 2600
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James Ollerenshaw
Adeptra
+44 (0)20 7582 6683
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