Guava Receive IMA Award Nomination in 'Best Use of Search Marketing' Category

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One of Guava's most ambitious search engine optimisation campaigns, rolled out for Confused.com, has been awarded a nomination at the forthcoming IMA awards.

Working on the Confused.com project continues to be a thoroughly rewarding process. We have worked closely with the Confused.com team in Cardiff and built up a solid working relationship. Comparison websites is a highly competitive market so we're proud of the results that we have achieved.

Guava's campaign, which began last year, has focused on extensive SEO modifications of the website and integrating Confused.com's offline marketing activity with a new online strategy.

Chris Dyer, Project Manager at Guava commented:

"Working on the Confused.com project continues to be a thoroughly rewarding process. We have worked closely with the Confused.com team in Cardiff and built up a solid working relationship. Comparison websites is a highly competitive market so we're proud of the results that we have achieved."

Sarah Baldwin, Marketing Manager at Confused.com feels that Guava's IMA award nomination is well deserved;

"We've been impressed with just how much Guava has managed to achieve in a relatively short period. Confused.com is one of the UK's biggest comparison websites so we needed an innovative SEO strategy. Through a combination of tools, research and in-depth search engine marketing knowledge Guava has produced excellent results. "

The IMA awards ceremony will take place at the Royal Lancaster Hotel, London on 30th October 2008 with representative from Confused.com and Guava in attendance.

For further information please contact:
Lotte Mahon
Marketing Manager
Guava
08700 630707
lotte.mahon @ guava.com
http://www.guava.co.uk

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include Confused.com, Black & Decker and CNET.

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Lotte Mahon
Guava
0870 063 0707
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