Retail Research and Collaboration Targeted by Social Exchange Network -- TheRetailTradeCenter.com Brings Retailers, Technology Vendor Communities Together

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Targeted Technology Solutions, Inc. today announced that it has added collaboration-oriented Groups to TheRetailTradeCenter.com, the industry's first social networking Web site connecting retailers and potential solution providers. Lee Kent, Chief Retail Authority at TTS, unveiled the powerful collaborative capabilities of The Retail Trade Center's new Groups at the International Council of Shopping Centers (ICSC) Research Conference in Universal City, CA.

While groups have long been a common component of traditional social networking Web sites

Targeted Technology Solutions, Inc. (TTS) today announced that it has added collaboration-oriented Groups to TheRetailTradeCenter.com, the industry's first social networking Web site connecting retailers and potential solution providers. Lee Kent, Chief Retail Authority at TTS, unveiled the powerful collaborative capabilities of The Retail Trade Center's new Groups at the International Council of Shopping Centers (ICSC) Research Conference in Universal City, CA.

TheRetailTradeCenter.com was formed to address the need for collaboration among and between retailers, consultants, analysts and emerging developers of new retail technologies in order to improve business practices and enhance shopping experiences. The Center features a wealth of innovative connectivity features and collaborative functionality, including user-generated content, topic-specific search, forums, groups, Wikis and a meeting calendar.

"While groups have long been a common component of traditional social networking Web sites," noted Kent, "more often than not, very little real collaboration takes place in these loosely-formed associations. Groups formed using the structured, action-oriented capabilities and collaborative technologies of The Retail Trade Center are changing all that, offering retailers and solution providers alike a unique forum to exchange insight, needs, solutions and other information necessary to benefit from emerging value-added business practices."

The Retail Trade Center is capitalizing on the emergence of vertical social networks targeting the need for greater collaboration between disparate entities sharing distinct business-to-business market communities. By taking advantage of the latest in Web 2.0 social networking tools developed against a backdrop of retail market experience and expertise, TheRetailTeadeCenter.com brings an extensive set of uniquely positioned capabilities to bear in bringing the needs of today's retailer and their potential solution providers closer together.

Targeted Technology Solutions, Inc. (http://www.yourretailauthority.com) is a leading provider of technology- and market-based consulting services connecting the retail and technology industries. The multi-channel solutions provided by TTS promote the convergence of innovative retail strategies and the technology solutions that help bring those strategies to fruition. Headquartered in Atlanta, Georgia, TTS leverages some of the most experienced and well-recognized leaders in the retail technology industry.

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