With a total campaign budget of over £3 million, this has been one of our biggest projects to date and we are thrilled with the finished ad! The nation is in for a treat when they see the giant bingo balls run amok in one of the country's most prominent cities.
London, UK (PRWEB) October 3, 2008
Prepare for an enormous invasion of the nation's favourite game, as giant bingo balls hit TV screens this week in the latest ad campaign for Ladbrokesbingo.com. Liverpool has been taken over by 13-foot spheres that roll around the streets of the European Capital of Culture in the new ad for one of the UK's leading online bingo sites.
Devised by advertising agency M&C Saatchi and produced by cutting-edge production company Serious Pictures, the fun and fast-paced advert is set against an iconic Beach Boys track and celebrates the nation's love of bingo. The action packed ad will break during Coronation Street on the 24th September, bringing a bound of energy into your sitting room when an army of gigantic multi-coloured balls career around the city streets.
Combining over 180 extras and an extensive film crew, the three day advertising shoot brought Liverpool to a standstill last month as fun filled mayhem took to the streets. Adrenaline levels were at a constant high in a bid to produce an advert that promises to capture the enjoyment of the nation's favourite game. Hurtling past a selection of Liverpool locations, the ad comes alive with the Beach Boys 1964 hit, 'Fun Fun Fun', which optimises the excitement of the advert.
Charlie Goodenough, Acquisition Marketing Manager at Ladbrokesbingo.com says, "With a total campaign budget of over £3 million, this has been one of our biggest projects to date and we are thrilled with the finished ad! The nation is in for a treat when they see the giant bingo balls run amok in one of the country's most prominent cities."
To view the ad today or even experience the thrill of the game visit Ladbrokesbingo.com.
For further information, please contact Sophie Smallwood at Frank PR on 020 7693 6999, email Ladbrokes @ frankpr.it.