New Marketing System for KCRAR Members

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Kansas City Regional Association of REALTORS (KCRAR) with a membership of approximately 10,000 agents has partnered with The Personal Marketing Company, creators of customized, personally-branded real estate marketing campaigns, and announced the successful launch of a new, expedient online tool to help real estate agents more effectively build relationships and win business.

This is the first collaborative project for KCRAR and The Personal Marketing Company. The program, KCRAR's Advantage, is a set it and forget it way for agents to stay in contact with clients and prospects through dynamic, high quality interactive and direct mail marketing. Lori Scott, Product Manager for The Personal Marketing Company, describes the partnering and the communication solution:

"KCRAR and The Personal Marketing Company share a commitment to providing innovated tools that help today's real estate professional connect with consumers. KCRAR's Advantage is an example of that commitment. The program simplifies agent prospecting, facilitates the development of strong, valued relationships and, ultimately, allows agents to establish a dominant presence in their marketplace."

To begin the program, an agent inputs an individual's contact information and, at the push of a button, e-mails or direct mail pieces are generated and delivered. Essentially, when the agent meets a prospect at an open house, he or she can enroll that prospect in an active buyer campaign from any computer with internet access. For the next eight weeks, the buyer will receive personalized, branded e-mails (or pieces of direct mail) with progressive messages that speak to his or her unique real estate needs.

KCRAR's Advantage also serves as a comprehensive contact manager. It tracks outgoing e-mails and includes a complete marketing log for each client. Agents can view all communication with any given person, from campaigns they're enrolled in to every e-mail, e-marketing or direct-mail piece that's been sent.

For more information, visit The Personal Marketing Company online at

About KCRAR:
In January 2001, the Metropolitan Kansas City Board of REALTORS® in Missouri and the Johnson County Board of REALTORS® in Kansas became the Kansas City Regional Association of REALTORS®. Today, the Association is one of the largest trade organizations in the nation. The Kansas City Regional Association of REALTORS® was established to protect the rights and privileges of home ownership, to maintain continuing avenues of education and to improve the standards of the real estate profession. The Association exists to serve its members, potential members and the real estate community.

The Association is dedicated to exerting beneficial influences upon the real estate business and related interests. A unified medium is provided whereby the interest of real estate owners and those engaged in the real estate business can be safeguarded and advanced. The Association is affiliated with the National Association of REALTORS® the Kansas Association of REALTORS® and the Missouri Association of REALTORS®, and only members of a local Association or the National Association can legally use the term REALTOR®. All members agree that they will abide by a strict Code of Ethics. The Code of Ethics was first adopted in 1913 and has been revised several times since then. For more information about KCRAR visit

About The Personal Marketing Company:
Founded in 1978, The Personal Marketing Company is an industry leader in relationship marketing for real estate professionals across the country. The Personal Marketing Company offers marketing solutions to help sales professionals increase their productivity. and profitability through systemized marketing and consistent branding. For more information on The Personal Marketing Company, visit them online at


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Robb Murry

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