One thing I found shocking as the calls kept coming in from home stagers wanting to know my secrets was how many of them had already invested in home staging training
Toronto, ON (PRWEB) October 3, 2008
Due in part to the huge popularity of real estate reality programs such as Flip This House, as this year's autumn real estate season gets underway many homeowners are turning to home stagers to help sell their properties faster and for more money than competing listings. Even in areas of the country where the real estate market is sluggish, the home staging industry is experiencing continuous growth. Homeowners in slow real estate markets are looking for an edge to sell their properties quickly and they are turning to home stagers.
One seasoned home stager is making it easy for HGTV addicts to learn the art of home staging. Debra Gould, also known as The Staging Diva has recently launched a new home staging training resource. The timing is perfect for anyone ready to take advantage of the growing demand for services to help speed up property sales and follow their dream of becoming a home stager.
Home staging, or house fluffing as it's sometimes called, is the art of decorating a home to sell quickly and for top dollar. A formal background in interior design is not required to become a home stager; in fact, all you really need is an interest in real estate and a talent for decorating a home to appeal to a broad audience of potential home buyers. Secondary to that, it is wise to obtain some training on the business side of things to understand how to make money from your talent.
More than 900 students have graduated from the Staging Diva Training Program from all over the world including the United States, Canada, Europe, South Africa, Australia and New Zealand. While the courses have always been part of a "downloadable" home study program, accessible to anyone with an Internet connection, the program is now available as a home study kit. This gives people who may be intimidated by technology the option to purchase a more traditional home study program that they will receive in the mail.
The Staging Diva Home Staging Business Training Program was developed by Debra Gould (The Staging Diva) after receiving countless questions from aspiring home stagers wanting to know how she became so successful so quickly with her home staging company, Six Elements Inc. Within two years of starting her business, Gould was enjoying a great deal of media attention including a spot on HGTV and mention in publications such as the Wall Street Journal and Reader's Digest. At the same time, she was bringing in sales of up to $10,000 a month by staging homes.
"One thing I found shocking as the calls kept coming in from home stagers wanting to know my secrets was how many of them had already invested in home staging training," says Debra Gould. "That immediately told me something was missing in the marketplace. While there were programs focusing on the actual staging of homes, there wasn't a resource to teach the important business side of things like how to structure pricing, how to reach all four home staging target markets, and how to actually deal with the stresses of being an entrepreneur."
The new Staging Diva Home Staging Business Training Program includes 10 audio CDs, 5 sets of detailed course study notes and a comprehensive bonus workbook to tie everything together and keep students organized. This kit also includes two very thorough business checklists; the Staging Diva Home Staging Business Quick Start Checklist and the Staging Diva Home Staging Consultation Checklist with Room by Room Planning Forms. For a limited time, there's an additional 90 minute bonus CD with a recording of an "Ask the Staging Diva" Q&A session between Debra Gould and her Staging Diva Graduates.
Learn more about how this home staging training resource will help home stagers start their business just in time for the fall real estate market.
About The Staging Diva:
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm Six Elements Inc. and has trained almost 900 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women's Day, Reader's Digest and more.
Debra Gould, The Staging Diva
Six Elements Inc.
debragould @ stagingdiva.com