Marc Griffin Joins ReachForce as Senior Vice President of Sales

Share Article

Industry Veteran from Sage Software and ADP to Drive ReachForce's Rapid Growth

ReachForce, Inc., a provider of OnDemand software and data services for targeted lead generation, announced today Marc Griffin has joined as Senior Vice President of Sales. Marc's focus will be on the continued growth of the ReachForce business and leadership of all revenue channels, inside direct, enterprise and partner sales.

"Marc brings more than two decades of experience in building and driving sales organizations at industry leading companies such as Sage Software and ADP," said Suaad Sait, CEO of ReachForce. "His outstanding track record of leading sales organizations to accelerated profitable revenue growth in new and emerging businesses makes him a perfect addition to the ReachForce team."

Marc has been in the revenue generation role for over 20 years in the CRM sector as well as Data/Services businesses. Prior to joining ReachForce, Marc was most recently EVP of North American Sales and SVP/General Manager of the Public Sector Business Unit at Sage Software (LON:SGE) with the responsibility of driving a $600M revenue engine. Prior to Sage, Marc spent over 18 years at ADP (Automatic Data Processing -NYSE:ADP) as Senior VP/General Manager-National Accounts Business Division.

"ReachForce is an exciting place to be. With their continued momentum in the market and huge opportunity still out there, ReachForce is uniquely positioned to deliver measureable lead generation impact to B2B marketing and sales organizations," said Marc Griffin. "I look forward to helping ReachForce execute, scale and continue to grow."

About ReachForce
ReachForce, Inc. is the leading provider of analytics-based targeting software (SaaS) and role-based data solutions that enable B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's predictive analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Laura Koether
Visit website