3 Sweden Selects JumpTap as Exclusive Mobile Advertising Partner

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3 Sweden selects JumpTap as exclusive mobile advertising partner. This will give advertisers access to the largest premium mobile ad inventory in Sweden and the ability to target their audience with the most relevant and personalized ads through the broadest array of formats.

Our rising number of operator partnerships allows us to deliver the most tailored and advanced packages in the industry.

JumpTap, the leading mobile search and advertising company, today announced it has been selected by 3 Sweden as their strategic partner for mobile advertising. The announcement was made at the Operator United Partnership for Mobile Marketing event which uniquely brought together leaders of the GSMA Mobile Advertising program, media agencies and major Swedish operators including Nicholas Högberg, Vice President 3 Sweden.

JumpTap will be the exclusive third party provider of mobile advertising on Planet 3, 3 Sweden's mobile portal as well as providing turnkey services for ad sales and campaign management. The partnership demonstrates JumpTap's increasing value proposition for carriers around the globe as they seek to leverage their assets to provide relevant and effective mobile advertising.

"This alliance with 3 Sweden is a great example of how JumpTap is uniquely positioned to help operators offer advertisers the best way to connect and engage with mobile consumers," commented Paran Johar, Chief Marketing Officer JumpTap. "Our rising number of operator partnerships allows us to deliver the most tailored and advanced packages in the industry."

"3 Sweden has been a pioneer in mobile marketing, working successfully with big brands including Nike, SF and Seven Eleven to attract the attention of the youth demographic," said Nicholas Högberg, Vice President 3 Sweden. "The partnership with JumpTap allows us to greatly advance this trend and strengthen our efforts through the most innovative technology while working with world class experienced teams that have been helping to forge the entire mobile advertising industry."

Benefits for Advertisers

  •     Access to the largest premium mobile ad inventory in Sweden.
  •     Ability to target their audience with the most relevant and personalized ads through the broadest array of formats.
  •     Opportunity to develop integrated mobile advertising solutions that better engage their audience and both measure and optimize ROI.

About JumpTap:
Reaching over 150 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers, JumpTap's powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit http://www.jumptap.com.

About 3 Sweden:
The 3-group is a world leading operator of 3G and Mobile Broadband networks with more than 19 million customers in ten countries. In Sweden and Denmark, 3 is a joint venture between Hutchison-Whampoa of Hong Kong (60 %) and Investor AB of Sweden (40 %). 3 Scandinavia also holds a license to operate a 3G network in Norway. For more information, please go to http://www.tre.se.

Julie Ginches, JumpTap
Telephone: +1 617-460-2330
Email: Julie.ginches @ jumptap.com

Marissa Root, The Conversation Group
Telephone: +1 510- 847-6997
Email: Marissa @ theconversationgroup.com

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