Next Step to Discuss the Challenges of Entering the US Market at Oslo Innovation Week 2008

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Next Step, a leading US Strategic Growth Consulting Firm, Shares Ways Nordic Companies Can prepare for a Successful Launch into the US at Oslo Innovation Week, 13 - 16 October 2008 in Oslo, Norway.

Next Step, a leading business growth consulting firm, today announced that CEO Jennifer Vessels will be presenting at Oslo Innovation Week, 13 - 16 October 2008 in Oslo, Norway.

Vessels will present at three conference events, including delivery of a key note covering best practices used successfully by Norwegian companies preparing to enter US markets. The Next Step CEO will also participate in a round table discussion alongside some of the ICT industry's most successful companies including FAST, a Microsoft subsidiary, and Tandberg Telecom.

Next Step, along with their affiliate Abelia, will offer a four-hour workshop entitled "Succeeding in the US Market" in conjunction with Innovation Week. This workshop is for company executives and entrepreneurs currently working in or considering expansion into the US. Leveraging Next Step's best practices and experience launching European companies in the US, the program will provide practical advice to improve the results of Nordic companies' doing business in the US.

"Executives often believe that because their company's offering is successful within Norway or Europe, the appeal will be just as great in international markets. This can be a dangerous assumption and a painful lesson that many companies have learned at great cost. Working with firms like Next Step can help them to avoid these pitfalls - and get things right the first time." said Jason Turflinger, AmCham Norway.

"For over 10 years, Next Step's focus has been to facilitate strategic growth in companies by helping them understand the special challenges associated with entering new markets, especially markets in the US," said Vessels. "Our workshops provide real-world strategies and techniques to save time and money during a successful launch into new markets."

Vessels will participate in the following events at Oslo Innovation Week:

Inspiration to Innovation - From Norway with Love
Date: Wednesday, 15 October 2008
Time: 12:00 - 15:00
Three-person panel discussion about strategies used by successful technology companies that went from Norway to the rest of the world.

How to Enter the US Market
Date: Thursday 16 October 2008
Time: 10:00 - 10:30
Presentation of the top five areas that must be maximized to ensure a company's successful launch into the US market.

Succeeding in US Markets Workshop
Date: Thursday 16 October 2008
Time: 12:00-16:00
Practical executive workshop, jointly offered by Next Step and Abelia, that provides insight into aspects of the US market that could affect a company's launch into the US.

Next Step's CEO Jennifer Vessels has been focused on maximizing revenue and profit through proven sales, marketing and management techniques for over 25 years. Vessels' practical approach is derived from executive roles with Tandberg Telecom, Ungermann-Bass, Tandem Computers nd small manufacturing or service companies. From 1992 through 1997, Vessels lived and worked in Europe including four years in Oslo expanding operations for Ungermann-Bass, Promptus Communications and Tandberg Telecom. In 1998, Next Step was founded by Vessels with the vision to maximize results for high growth companies expanding into new markets.

About Next Step:
Next Step is the go-to consulting partner with the resources and experience to take companies to their next step of growth. Next Step has an established track record of maximizing results for companies that are launching-to-market, diversifying or globalizing their business and sustaining long-term profitability. Its broad team of specialized professionals delivers integrated consulting and training services and takes full accountability for its client's results. Since founding in 1998, Next Step has taken many Nordic and European companies to their next step of growth - through international expansions while improving the performance of Fortune 100 companies in technology, clean technology and life sciences industries. For a complete list of clients and industry expertise, visit

About Oslo Innovation Week 2008:
Oslo Innovation Week 2008 takes place 13 - 16 October 2008. The main goal of an "innovation week" in Oslo is to place focus on the regions superb opportunities for business development, hence showcasing the City of Oslo as the premier capital for new business development both domestically as well as internationally. Please join us in shaping our Norway of tomorrow. For more information, go to


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