We're definitely seeing a slowdown in patients going from consult to procedure. Cash is tight and credit harder to come by for our patients and we're seeing a decline in the percentage of procedures per consult. Working with Search Influence we've seen a dramatic increase in the number of consults and are holding our own on procedures.
New Orleans, LA (PRWEB) October 1, 2008
The summer months are historically the worst for plastic surgery. This has never been truer than in these times of economic uncertainty. Cash is tight, credit is hard to come by and aesthetic and lifestyle spending is the first to go when choosing between beauty and filling your gas tank.
Dr. Paul Parker of the Parker Center for Plastic Surgery, New Jersey, is feeling the pressure too. Thanks to the experts at Search Influence, specialists in internet marketing for plastic surgeons, Dr. Parker has managed to avoid feeling that pressure in his pocket book.
In fact, Dr. Parker has seen 60% more patients for consults and booked 92% of the surgeries as in the summer months last year.
"It's been a lot tougher this year than last," says Dr. Parker. "We're definitely seeing a slowdown in patients going from consult to procedure. Cash is tight and credit harder to come by for our patients and we're seeing a decline in the percentage of procedures per consult. Working with Search Influence we've seen a dramatic increase in the number of consults and are holding our own on procedures."
Will Scott of Search Influence adds, "Plastic surgery internet marketing can be effective with reasonable budgets if one follows best practices in local search engine optimization. You can't ship what these guys do and searches with local intent are much further along the buying cycle making our local focus perfect for internet marketing for plastic surgeons."
The Parker Center has seen modest increases in the number of surgeries booked each month this summer versus last summer. This is all the more impressive given summer is the worst time for plastic surgery. The telling point is that to maintain surgery bookings at 92% of last year the practice has had to increase consults by over 60% throughout the summer.
According to Dr. Parker, New Jersey plastic surgeon, "Internet marketing is our most effective marketing medium. Nowhere else can we track our return on investment so accurately -- and the return is huge. With print, radio and other media we have to wait until our patients are paying attention. With the internet they're telling us what they want."
The Parker Center for Plastic Surgery New Jersey -- bucking the downward trend with effective internet marketing.
About the Parker Center:
Located in Paramus, New Jersey, the Parker Center is a 15,000 square foot facility boasting an AAAASF and Medicare certified surgical center as well as a state of the art medi-spa. The Parker Center for Plastic Surgery prides itself on enhancing their patient's lives through individualized support and impeccable attention to detail.
For more information on the Parker Center please visit http://www.parkercenter.net or call Janet Franceschi at (201) 967-1212.
About Search Influence LLC:
New Orleans internet marketing company search influence specializes in helping small business succeed online. With a focus on customer return on investment, Search Influence offers economical SEO and a full range of internet marketing services. Will Scott is a recognized leader in Local Search, presenting and contributing to projects such as the Local Search Ranking Factors project.
For more information on Search Influence please visit http://www.searchinfluence.com, or call Will Scott at (504) 208-3900.