Cricket NSW Kicks Off the Cricket Season With an Innovative Campaign

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The cricket season kicks off with a refreshing, innovative campaign for Cricket NSW, by agency Brave. Running across print, outdoor, radio, viral and online, the campaign tagline encapsulates the strength and historic success of Cricket NSW: 'Breeding the big names'

The cricket season kicks off with a refreshing, innovative campaign for Cricket NSW, by agency Brave. Running across print, outdoor, radio, viral and online, the campaign tagline encapsulates the strength and historic success of Cricket NSW: 'Breeding the big names'.

The viral features 'heads' of past and present cricket champions, slowly multiplying during a friendly game of cricket, with the pay off, that they're all from NSW. The viral drives viewers to a hugely interactive website. Features include a season blog, 'Smash your mates' game, competitions, screensavers, and an image gallery where cricket fans can upload their own match photos.

The print showcases this super team (past and present Australian champions).

Brave Managing Partner, David Harding said: 'NSW breeds more Australian heroes than any other state. With the objective of getting more people to the games, this is a massive drawcard. Go watch NSW play, and you're seeing some of Australia's current and future heroes in action.'

Cricket NSW Marketing Manager, Chris Matthews said: 'Cricket NSW is delighted to be able to launch our new 'Breeding the Big Names' branding. We are confident that it epitomises the history and commitment to excellence that our organisation stands for. We look forward to our new brand becoming synonymous with continued success and a commitment to youth throughout our state.'

http://www.breedingthebignames.com/

Credits:

Creative Director: Yanni Pounartzis
Senior Writer: Annika Johansson
Senior Art Director: Guy Collins
Account team: Adele Nowakowska, Jake Tucker
Online team: Cheridan Smith, Kirsti Williams, Jon Keats, Rhuan Coradello
Agency Producer: Mark Summerville
Cricket NSW Marketing team: Christina Matthews, Brett Richardson
Photographer: Chris Cordeiro
Director: Simon MacRae
Production Company: Orange Whip Films
Post production: MRPPP
Music: We Love Jam

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Kirsti Williams
Brave
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