Social Media Professionals at Conversation Group Choose Radian6

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Global social media and communications consultancy will use social media monitoring to help clients track brand buzz across the web.

Companies need to be able to see a holistic view of that dialogue. That view includes not just where, when, and how often their brand is being mentioned, but the relative buzz about their brand among other related keywords. Radian6's drill-down capabilities and topic trend graphs can help brands connect the dots during the fast-moving online conversation.

The Conversation Group, a team of web strategists and social media veterans, has selected Radian6 to monitor social media conversations on behalf of their worldwide clients.

Radian6's social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums, and emerging media such as FriendFeed and Twitter.

"In social media, the conversation takes place in hundreds of places at once. We need to be able to find posts about our clients no matter where they appear, and track the path of conversation and reaction through all of social media," says Ted Shelton, CEO of the Conversation Group. "Radian6's breadth of coverage allows us to capture posts across all types of social media, and guide our clients about the most effective places to read and respond."

Radian6 also offers detailed viral metrics and the ability for users to determine the influence of each post source. Delicious.com links, views, comments, unique commenters, and a calculated engagement score based on user preferences are displayed for each posted item. The uniqueness of Radian6 viral metrics capabilities allows clients to easily sort through results to determine what to focus on first, increasing user efficiency and effectiveness. These metrics help users automatically evaluate who the most influential sites are within any tracked topic.

"Conversations about brands online often have complex associations across the social web," explains Marcel LeBrun, Radian6's CEO. "Companies need to be able to see a holistic view of that dialogue. That view includes not just where, when, and how often their brand is being mentioned, but the relative buzz about their brand among other related keywords. Radian6's drill-down capabilities and topic trend graphs can help brands connect the dots during the fast-moving online conversation."

"The comprehensive amount of information we get from Radian6 is key to our understanding of our client's online reputations," explains Shelton. "By capturing posts from all across the social web and mapping their relevance and influence level gives us a 360-degree view of what's being said about our clients online. In turn, they are better able to plan and execute a solid online strategy with us that delivers maximum return on investment."

About The Conversation Group:
The Conversation Group is a new global communications agency devoted to the art, science, and practical application of social media. We work with a broad range of business leaders to dramatically scale their ability to discover, engage and interact with their constituents, wherever they may be. Our services include communication strategy, social media consulting and monitoring, and creative and technological support for integrated marketing campaigns, large-scale events, and community-guided product development.

With offices in San Francisco and London, The Conversation Group is changing the meaning of public relations, advertising and marketing in the age of conversation. For more information, please visit http://www.theconversationgroup.com.

About Radian6 Technologies:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.

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David Alston
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