Southpole and STACK Unite to Give New Jersey High School an 'Awesome Gym Makeover'

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Pep Rally and Reveal Ceremony on October 10 Featuring "America's Next Top Model" Winner Jaslene Gonzalez

After visiting Hackensack High for the STACK Elite Tour in May, we were able to interact with these young athletes and found that their gym and workout facilities were in need of a major facelift

Southpole, the streetwear megabrand and STACK, a leading multimedia company, targeting 12-to-24-year-old males with unique and engaging sports lifestyle and performance content, have joined forces to give the deserving athletes at Hackensack High School of New Jersey the gym of their dreams.

The first-ever Southpole and STACK Media partnership brings together two superbrands that are fully invested in the high school market. As schools around the country struggle with shrinking budgets, it is often the athletic department that is hardest hit. In an effort to give back to its greatest supporters, Southpole and STACK gave Hackensack High's gym a $35,000 makeover complete with new design elements and state-of-the-art fitness equipment. The new training facilities will be available to the high school's 1,854 students just in time for the 2008 fall sports season.

"After visiting Hackensack High for the STACK Elite Tour in May, we were able to interact with these young athletes and found that their gym and workout facilities were in need of a major facelift," said STACK Media Co-Founder Nick Palazzo. "Southpole is a great partner for STACK on this initiative as both companies have a tremendous desire to give back to this great community."

David Strumeier, senior vice president of licensing, marketing and new business development for the New Jersey-based Southpole brand, couldn't agree more. "We have always been committed to working with both local and national programs that directly benefit today's youth. It is critical for us to continually drive positive change and after seeing an immediate opportunity right in our very own backyard, we knew we had to become involved."

The newly renovated facilities will be revealed during the school's first pep rally in over a decade on Friday, October 10. The ceremony will serve as a prelude to Hackensack's homecoming football game and will include a plaque presentation and a Southpole fashion show hosted by "America's Next Top Model" winner, Jaslene Gonzalez and New York's #1 radio station, HOT97's DJ and personality, DJ Jazzy Joyce.

About SOUTHPOLE
For over a decade, Southpole southpole-usa.com, has been a leading fashion brand in the streetwear apparel industry. As the flagship brand of Wicked Fashions, Inc., Southpole reaches markets in the United States, Asia, and Europe with their affordable, yet stylish denim, sportswear, outerwear, footwear and accessories for young men, juniors, kids, and plus size. Launched in 1995, it was the first brand to fill a niche for reasonably priced, streetwear clothing that appeals to a diversified, multicultural, mid-tier retail consumer. Southpole continues to build on its strong brand identity as active participants in several community programs --- which include sporting events, celebrity promotional appearances and performances as well as notable philanthropic activities. Currently, actress and model, KD Aubert serves as the brand's celebrity endorser.

About STACK
A leading multimedia company, STACK targets 12-to-24-year-old males, delivering unique and engaging sports lifestyle and performance content--including information on training, nutrition, sports skills, fashion, gear and the entertainment habits of star professional athletes such as Peyton Manning, Allen Iverson, Dwight Howard and Reggie Bush--to millions of young men who aspire to athletic stardom and self-improvement. STACK's distributed media content and advertising platform, STACK Media is one of the fastest growing web properties on the Internet with more than 4.2 million unique visitors per month, as measured by comScore Media Metrix in August 2008. STACK also has a strategic marketing partnership with leading sports retailer Eastbay, a subsidiary of Foot Locker, Inc. Finally, STACK publishes a print magazine aimed at high school athletes, which is distributed via controlled circulation (710,000) in more than 7,400 of the nation's high schools. For more information, please visit stack.com.

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Jackie Cook

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