Most AdWords accounts aren't leaking money, they're haemorrhaging.
New Forest, UK (PRWEB) October 7, 2008
Google AdWords Cheat Sheet - beat the AdWords system with ease.
SharewarePromotions have publically released their Google AdWords Cheat Sheet - a concise, easy to understand guide to getting the most out of an AdWords account without having to spend as much money.
Google AdWords is a phenomenally effective source of highly-targeted traffic. Yet all too often, poorly managed accounts result in missed opportunities, wasted expenditure and lost revenue.
As a Google AdWords Qualified Company, SharewarePromotions have been working in online marketing since 1997, and have had the pleasure of working with more than 400 companies from over 30 countries across the world.
The Cheat Sheet, available as a PDF download, covers vital core concepts including campaign settings, keywords, ad texts, best practices for new and existing ad groups, tracking, reporting, log analysis, effective use of AdWords Editor and more.
According to Dave Collins, Director of the UK-based SharewarePromotions, Google's defaults are not to the benefit of their account holders. "Too many advertisers either assume that the defaults are good for them, or don't take the time to learn how to really use the system". The result is that most AdWords accounts are throwing money away on an ongoing basis.
Even more disturbing, most account holders will not only fail to recognise this, but can even mistakenly assume that their account is generating a good return on investment.
Collins thinks that the problem is more widespread than people realise: "Most AdWords accounts aren't leaking money, they're haemorrhaging."
While only a qualified and experienced professional may be able to transform an account from leaking to high-performing, simple steps may be taken to dramatically reduce the level of wastage in an AdWords account. The Cheat Sheet is an effective and easy means of doing so.
The cheat sheet may be freely downloaded from the SharewarePromotions website, and no form of registration is required.
Further details and the cheat sheet download are available from http://www.sharewarepromotions.com/CheatSheet.
SharewarePromotions is a UK-based online marketing company with more than ten years of experience. With a team of qualified AdWords Professionals, Google AdWords Management is one of the opportunities that they offer companies wishing to reach the world with their products and services.