Schutt Sports Reaches Apparel and Product Development Deal with Krypton Sports

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Sporting Goods Veteran Will Extend Schutt Product Line as well as Retail Presence.

impact absorption technology, our moisture dissipation

Schutt Sports, the world's leading maker of football helmets and faceguards, has reached agreement with Krypton Sports, of Carlsbad, California, to extend it's industry leading brand into a new line of on field gear, as well as off field branded apparel.

Krypton Sports will be introducing the first-ever line of Schutt football gloves, to go head-to-head with other more established brands in that category.

"No other brand in the industry equates as well to player protection as Schutt does, thanks to their football helmets like the ION 4D™ and AiR XP™," says Bryan Smeltzer, VP/Division Manager of Krypton Sports. "Now, no one in the industry can match our new ION™ and DNA™ position specific football gloves. They feature patent pending protective technology, along with Griptite™ traction and second-skin, pre-curved palm fit. Our goal was to combine extreme game day performance with unsurpassed, authentic on-field protection."

Along with football gloves, Krypton Sports will be producing the first-ever line of branded apparel for Schutt, as well.

"Our brand stands for on-field authenticity," says Dave Rossi, of Schutt Sports. "Athletes tell us they want to wear our stuff off the field, as well, so we're ready to leverage the Schutt brand into that area and Krypton has developed an incredible line that is true to our brand and true to our customers."

The new line of branded Schutt apparel will include shorts, t-shirts, hoodies, performance wear, headwear and other accessory items.

"Elite athletes demand the ultimate performance from the gear they wear on the field and it's no different off the field," says Smeltzer. "This entire lineup is all about game day performance, driven by on-field authentication. Whether this is our patent pending "Energy Shield" impact absorption technology, our moisture dissipation "Vapor Shield" or any of the other features we've built into these new products, our goal is to provide solutions for the elite athlete for their training and game day needs. From inspiration to design and throughout the entire creative process, our team has held true to the Schutt brand and have allowed for a tremendous opportunity for the brand as a whole."

"The experience Krypton brings to the table from working with giant brands in the marketplace was an important factor when we considered who we wanted to work with on this new venture," said Rossi. "Krypton has all the right pieces: great creative, top-of-the-line production qualities, great distribution channels and a stellar reputation within the sporting goods industry. They're going to bring a lot of high end growth to Schutt Sports."

Schutt will utilize its traditional channel of team dealers for distribution while Krypton Sports will expand the company's presence in other retail channels.


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Glenn Beckmann
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