Montreal (PRWEB) October 3, 2008
As the affiliate marketing industry matures, transparency within it becomes increasingly important. There are more affiliate networks and programs to choose from than ever before, but few of them give affiliates the control and knowledge they need to pilot their businesses effectively. Affiliate network and software provider Income Access is changing this by giving affiliates the full picture of what happens behind the scenes when they refer customers to merchants - and where their commissions are really coming from.
Income Access CEO Nicky Senyard calls the company's affiliate marketing transparency initiative "a way to show affiliates that we're happy to be open every step of the way". Starting with the introduction of a new content series on http://www.incomeaccess.com, Income Access is pleased to offer affiliates "a no-holds-barred account of how we operate, designed to put affiliates on the inside track." The just-added pages start at http://www.incomeaccess.com/affiliate_marketing_transparency.asp.
The affiliate network or software provider is typically in a position to know much more about the customer referral process than affiliates are, creating an unbalance in a partnership that Income Access believes should be equal. The purpose of Income Access' new website content series is to help affiliates understand the mechanics behind the work they do every day - and to explain the procedures that Income Access has put in place to continually monitor and test affiliate tracking.
"In theory, tracking and reporting for affiliates is a straightforward process. However, there are a lot of intricacies and behind-the-scenes processes that go along with delivering affiliate stats," says Senyard. "We wanted to take the mystery out of the process, and make this kind of information available to everyone we partner with."
The new section of the Income Access site features nine pages that outline what happens from the moment a player clicks on an affiliate link to the time when commissions are paid based on referred player activity. This chain of events is broken down technically step by step, allowing affiliates to peek into the inner workings of the network and to understand the crux of the Income Access tracking and reporting system.
The new transparency guide also details how Income Access works with the merchants who use their software and whose affiliate programs form part of the Income Access affiliate network (http://www.incomeaccess.com/complete_affiliate_marketing_solutions.asp).
Income Access believes the new section on the Income Access site will give affiliates the opportunity to explore the tracking process and gain background and insight on the various merchants they promote. "In business, it's important to know that you're in control. Affiliate marketing is no different, and we want to make sure any affiliate who works with a program that uses our software has that same level of control."
The new content series on the Income Access site, called "Transparency in Affiliate Marketing", includes the following sections:
1. Providing Transparent Affiliate Marketing Analytics
2. Complete Affiliate Marketing Solutions
3. How Income Access Affiliate Tracking Works
4. How Affiliate Tracking is Divided Between Income Access and Gaming Operators
5. How Income Access Receives Data From Operators
6. Affiliate Tracking: The Testing Process
7. Income Access' Monitory Systems for Affiliate Tracking
8. Troubleshooting Affiliate Tracking
9. Ask Us About Affiliate Tracking
About Income Access:
Emphasizing long-term, proactive relationships, Income Access has partnered with over 60 gaming operators and over 17,000 affiliates since its inception over seven years ago. Working closely with affiliates and operators alike, Income Access offers them the resources they need to succeed in affiliate marketing for iGaming. A leading provider of affiliate marketing solutions for the online gaming space, Income Access both operates an affiliate network and offers unmatched affiliate marketing software. To date, Income Access has partnered with a variety of Sportsbook, Casino, Poker, Bingo, Mobile, and Softgames operators.