Mizoon Launches New Location-Aware Mobile Social Networking Service

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Mizoon allows people to network via mobile phone and Web safely in social settings. The service is truly social because it fosters both online and in person connections in places where people gather. Mizoon provides value to location owners by encouraging onsite networking and communicating in new ways with their patrons.

Mizoon avoided GPS that tracks people's whereabouts or other client downloads that are barriers for users. Our Smart Profiles and self-determination give our users total control over their privacy. Mizoon's location awareness is enriched by the active participation of location owners and Chatterbox sustains engagement from location to location to home.

Mizoon Inc. announced today that it has launched its mobile social networking service to the public. Mizoon is a new mobile and Internet service that allows people to social network via phone and Web. Its unique location awareness enriches the experience so users can engage from home and from their favorite cafes, clubs, restaurants and gathering places; location owners can enable and engage with their patrons online when they are onsite or off. Mizoon protects user privacy with smart profiles for various moods and personas that makes it easy to engage personally or professionally. With no GPS and no phone client to download, Mizoon is fun, safe and easy to use.

Twenty-something Mizoon evangelist Mark Willette says, "People my age are used to talking to someone while texting someone else at the same time when we're out somewhere, but we typically only use services like Facebook and chat at home alone -- they're not really 'social' or mobile. Mizoon brings it all together anywhere and everywhere, whether I'm using my phone or PC."

Smart Profiles Let Users Have Multiple Personas
Mizoon has a unique smart profile feature that enables users to set up different personas and nuanced profiles to limit profile information to current and new friends in diverse situations. Users can set up different personas appropriate to their social setting, including a work persona, party persona and private persona. With field-level control over what is displayed when, users have total control and real flexibility to meaningfully engage. Mizoon users self determine when and to whom to post their location, so privacy and safety are ensured.

Location Owners Get Free Profiles on Mizoon.com for Menus, Events, Promotions
The Mizoon service uniquely allows location owners to support their patrons' networking and participate in the mobile network. With their Mizoon.com profile, location owners can:
*Highlight the unique features of their destination so users can easily discover them online or on their phones
*Use their free location profile feature menus, events and special promotions
*Attract new patrons by encouraging social networking and creating a community at their location
*Communicate with customers when they are at your location or when they are at home
*Make special offers to frequent customers - including instantly redeemable offers via cell phone

Mizoon launch site sponsor Coupa Café's owner, Jean Paul Coupal Jr., said, "Mizoon is terrific for our patrons and for us. Our clientele wants to be engaged in person and online all of the time. It's a benefit to us to be able to both enable and participate in their mobile networking." Bora Akkaya, owner of Neto Caffe & Bakery said, "We think Mizoon is a cool way to connect to our customers -- it'll provide us with an easy and effective venue to let our customers know of upcoming events. Burak Gundogdu, Owner/Chef added, "They can use Mizoon from their iPhone or web enabled device to see changes to our menu or specials."

Profiling a store or location on Mizoon helps its patrons' and friends find each other -- both new and returning customers. Mizoon users share their locations and collaborate with patrons in location as well as friends at other locales; the location or store becomes an active part in the social networking activity. Mizoon is perfect for cafes and clubs where drink and food orders increase as patrons engage or where orders increase when patrons invite friends to join them at the location.

Chatterbox Keeps Conversation Flowing 24x7
The Mizoon service bridges the gap between networking at home and mobile networking with its unique Chatterbox dialogue. Users can post comments, recommendations, questions or their stream of consciousness from a location to others in the location, about a location from it or elsewhere, or from home to their friends. Chatterbox creates a continuous, engaging group dynamic around Mizoon.com on the web or phone.

"Mobile networking is very powerful socially and professionally, but it has to be easy and safe for consumers. It also needs to be relevant both at home and in social settings," said Mizoon founder and CEO Daryoush Paknad. "Mizoon avoided GPS that tracks people's whereabouts or other client downloads that are barriers for users. Our Smart Profiles and self-determination give our users total control over their privacy. Mizoon's location awareness is enriched by the active participation of location owners and Chatterbox sustains engagement from location to location to home."

The Mizoon service is available from any browser on a phone, PC or Mac. There is no fee for the service for users or for location owners.

About Mizoon
Mizoon is a mobile and Internet service that allows people to social network via phone and Web in social settings. Its unique location awareness enriches the experience; with profiles for work and play, Mizoon protects user privacy and makes it easy to engage. With no GPS and no client to download, Mizoon is fun, safe and easy. The company is based in Palo Alto, California.

http://www.mizoon.com

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