BreakThru Radio Teams with TVersity Inc. to Provide Listeners with On Demand Broadcasts Straight to their Apple iPhone

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BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, announced today a partnership with TVersity Inc. TVersity the pioneer in delivering Internet and home media to televisions and mobile devices will provide BTR's listeners with exclusive access to its on-demand programming through their Apple® iPhones.

We are thrilled to allow owners of the iPhone to effortlessly listen on-demand to BreakThru Radio content on their iPhone

BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, announced today a partnership with TVersity Inc. TVersity, the pioneer in delivering Internet and home media to televisions and mobile devices, will provide BTR's listeners with exclusive access to its on-demand programming through their Apple® iPhones.

Never before has it been so easy to listen in on the thousands of independent musicians BTR features every day. From reggae to rock and everything in between, BTR adds new on-demand programming each day that will only reach more listeners due the partnership with TVersity. "We are thrilled to allow owners of the iPhone to effortlessly listen on-demand to BreakThru Radio content on their iPhone," said Ronen Mizrahi, President of TVersity Inc.

Using the cutting edge technology of TVersity, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of iPhones. A series of drop-down menus on the iPhone screen allows you to choose the on-demand programming.

BreakThru Radio is free and available now for all Apple iPhone users. Simply go to on your iPhone: http://209.17.190.165/

About BreakThru Radio:
BreakThru Radio (BTR) is the World's Source for the Best Independent Music on the Internet, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, dubstep, hip-hop, indie rock, skronk, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.

In a world where independent music is becoming infinitely more accessible on the Internet, the need for informed sources to filter out the best of it has become a necessity. Unfortunately, this wealth of relevant music simply cannot be found on the graveyard known as commercial radio. Serious music aficionados are beyond sick and tired of feeling victimized by the expendable airwaves ejaculated by the old corporate radio structure.

Their frustration, however, is at an end. "Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.

BTR offers its listeners unlimited access to underground music, twenty-four hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has well over 1,000,000 listeners daily, the majority of which are aged 13-24 years old.

BTR is constantly evolving, and 2007 saw the creation of a unique BTR Facebook application, making it possible for Facebook users to install a miniature version of BTR's unique media player upon their personal pages. Also, independent video coverage was added to BTR, as well as top-notch editorial content and an intuitive global show calendar. Plus, BTR's live musical content experienced immense growth, with exclusive recordings from Ardent Studios (Memphis, Tennessee), Old School Studios (Bury St Edmunds, United Kingdom) and Dubway Studios (New York City, New York) becoming part of BTR's regular show schedule.

In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge to is users.

Unlike other radio stations, BTR offers complete on-demand programming; a first in Internet radio. Listeners can cater to their specific musical preferences, whatever the genre, and at the same time discover the best independent and unsigned artists from across the world.

BTR can be heard on http://www.breakthruradio.com.

About TVersity Inc.
TVersity is empowering individuals to organize and personalize their home and Internet multimedia collection (audio, video and images) and is enabling universal access to it anywhere (at the home or on the go) anytime and from any device. TVersity is a privately held company in Tenafly, NJ.

For more information about TVersity, please visit http://tversity.com/.

CONTACT
Cal Rifkin, BreakThru Radio (cal @ breakthruradio.com)
Ronen Mizrahi, TVersity, Inc.(media @ tversity.com)

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CAL RIFKIN
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