Crazy John's featured in 'Australia's Best' Technology and Communications Magazine

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Bean Media Group have confirmed that the company has produced an editorial feature on the Australian iconic company, Crazy Johns, in its most-recent publication of Australia's Best.

Bean Media Group have confirmed that the company has produced an editorial feature on the Australian iconic company, Crazy Johns, in its most-recent publication of Australia's Best. Founded by John Ilhan, Crazy John's is Australia's most successful independent mobile phone retailer with over 120 retail outlets employing over 700 staff.

John Ilhan opened his first store in the inner-city Melbourne suburb of Brunswick in 1991 under the name Mobileworld. Right from the start, competitors started telling John his marketing ideas were 'crazy'. These ideas included being the first to sell a mobile phone for $1 while competitors were charging $200, giving away free accessories or holding midnight barbecues in the early days of trading.

The name just stuck, Mobileworld became Crazy John's and the rest, as they say, is history. Since that first store, Crazy John's continued to grow at an astounding rate and by 1998 there were fifteen Crazy John's stores in Victoria and the retailer was ranked in the top ten of Telstra's mobile dealers. Today, Crazy John's is the most successful independent phone retailer in Australia with over 120 retail stores across Australia and the employer of more than 800 staff. The company prides itself on comprehensively training its staff and providing clear career paths for motivated employees.

Crazy John's successful retail culture is centrally built upon; never wavering from the company's true 'core values' of customer service, the best deals possible and innovative retail practices. An example of their premium customer service is their contact centre which was established in 2001 within their South Melbourne office to provide a first-class level of service to its customers.

The contact centre has played an integral part in providing after sales service to its existing customers and has recently begun direct sales. The company actively recruits energetic, self-motivated staff that is supported with intensive training and believe that its staff is one of the main components Crazy John's success.

You can download the full Crazy John's editorial feature here, or to access Australia's Best website, go to http://www.media.net.au.

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CHRIS DUTTON
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