Newly Certified As a "Senior Approved" Company, firstSTREET Ad Campaign Promotes Senior-approved Bath Lift

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When firstSTREET, an online and catalog marketing company headquartered near Richmond, Va., was recently honored with much-desired Senior Approved Services status, COO Chris Fawcett was asked by an interviewer to pinpoint one firstSTREET product that demonstrated the company's commitment to safe and reliable senior service.

When firstSTREET, an online and catalog marketing company headquartered near Richmond, Va., was recently honored with much-desired Senior Approved Services status, COO Chris Fawcett was asked by an interviewer to pinpoint one firstSTREET product that demonstrated the company's commitment to safe and reliable senior service.

Fawcett immediately spotlighted the Archimedes Bath Lift, now the subject of a multi-media ad campaign. "We are promoting this item extensively right now because it offers the upper end of our demographic, age wise, an amazing combination of benefits," says Fawcett, citing therapeutic, safety, and pleasure and comfort.

Fawcett says this product is so important in company inventory because it addresses a senior's desire to maintain independence. "That is often the most important concern to many of firstSTREET's 'baby boomer and beyond' customers," says Fawcett. "We're always happy when a product takes off as this one has, but we also like to feel good about what we do here. We're getting a lot of positive feedback on this bath lift from folks who haven't been able to take a bath by themselves in years."

Feedback played a big part in firstSTREET's selection by Senior Approved Services, a national network of resources, products and services endorsed by seniors and their families. Certification amounts to a stamp of approval from seniors who have actually utilized a company's products. "The survey results for firstSTREET," says Barbara Mascio, founder of Senior Approved Services, "substantiate that firstSTREET is a reliable company with which to deal, whether one is shopping through their Web site or their catalog."

Generally firstSTREET's promotions are concentrated in those two areas--online and catalog--but for a popular product like the company's bath lift, firstSTREET moves to advertise in national publications and even on regional television. "We want anyone who needs a bath lift to know about this one," says Fawcett, "because we have yet to find one we like better."

He describes the Archimedes as a battery-operated chair that safely and steadily lowers the bather to the bottom of the tub and then, bath over, gently raises the bather back to a level affording a comfortable, safe exodus from the tub. "This chair is so smart," says Fawcett, "that if there is not enough battery charge left to raise you up again, the Archimedes' automatic safety system will not allow you to be lowered."

"The unit operates," says Fawcett, "with a hand-held waterproof remote, so the bather has the security of having control of the unit at all times. For added stability as the bather gets on and off when the lift is at the top of the tub, the chair also has fold-up flaps attached to its sides which, when lowered, allow smooth access or exit."

"Imagine what a blessing this bath lift is for those who have had to give up baths because of safety concerns, or to a caregiver who has to deal with getting a loved one in and out of a tub," says Fawcett. "This chair not only makes tub bathing possible again; it makes peace of mind possible as well."

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Jeremy Hauser
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