The addition of Bill Jaris to the Vizu team is an important step in our efforts to serve our growing list of publisher, agency and brand advertiser customers
San Francisco, CA (PRWEB) October 7, 2008
Vizu Corporation, makers of the leading Ad Catalyst online brand advertising measurement system, today announced that Bill Jaris has joined the company as Senior Vice President of Sales.
A seasoned advertising sales professional with over 20 years of experience, Jaris brings a valuable mix of traditional media and online experience to the Vizu team.
"Vizu Ad Catalyst is a unique system that goes far beyond the industry's reliance on click-through rates to measure brand lift - A more instructive and meaningful set of data for our customers," Jaris said. "Brand advertising on the Internet is one of the great opportunities in online advertising requiring technologies like Ad Catalyst to effectively measure return-on-investment and deliver a rich set of brand lift data."
The Vizu Ad Catalyst real-time brand advertising measurement system is currently used every day to track brand ad effectiveness for numerous clients including leading publishers, digital agencies, and high-profile consumer brands.
Ad Catalyst provides a rich set of brand advertising data that measures advertising induced changes in key customer perceptions and intentions. This data is delivered through a sophisticated, easy to use dashboard in real-time. As a result, marketers can reliably and regularly measure return-on-investment for online brand advertising campaigns for the first time.
After a successful career in advertising sales with Time Inc., Times-Mirror and the Hearst Corporation, Jaris transitioned to interactive advertising as a founding executive for @plan Inc, the pioneering internet market research company that was acquired by DoubleClick.
Additionally, Jaris was Vice President and Director of Business Development at Tacoda, the behavioral targeting company acquired by AOL in 2007. Most recently, Bill was New Business Development Director at Acerno Inc., the predictive marketing and e-commerce database company.
"The addition of Bill Jaris to the Vizu team is an important step in our efforts to serve our growing list of publisher, agency and brand advertiser customers," said Dan Beltramo, co-founder and CEO of Vizu. "Ad Catalyst gives these clients a unique view into their online brand advertising investments and Jaris's industry knowledge will add to our sales momentum."
Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable brand lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: http://www.vizu.com - Advertise With confidence.