Virgin Mobile Featured in Leading Industry Publication, Australia's Best Magazine, Published by Bean Media Group

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Virgin Mobile Australia has been given a pat on the back by Sydney-based Bean Media Group, publishers of Australia's Best Magazine, after Zoe Joyce, Handset Manager for the company, was featured in an interview for the September 2008-released publication.

Virgin Mobile Australia has been given a pat on the back by Sydney-based Bean Media Group, publishers of Australia's Best Magazine, after Zoe Joyce, Handset Manager for the company, was featured in an interview for the September 2008-released publication.

Virgin is one of the most recognised brands in the world, led by the ever-fearless Sir Richard Branson.

Virgin have always stood for top-shelf products that tap into the latest trends and technology, delivered with honesty, simplicity and a healthy dose of fun!

And so Virgin Mobile Australia was launched -- on 31 October 2000 to be exact -- because Richard saw that the Australian telecommunications industry was dominated by long contracts, small print, expensive products and companies who simply didn't 'speak' to their customers. In other words, Australia needed them!

From the beginning Virgin have partnered Virgin brand-values, funky-products and smiley-service with Optus network technology to guarantee a fantastic customer experience right across Australia. When we started-up in 2000, Virgin Mobile Australia was a 50/50 partnership between Virgin and Optus. In 2006 they became a wholly owned subsidiary of Optus and subsequently merged with SIMplus, another Optus subsidiary.

They now have a long-term license agreement for the Virgin brand and maintain a very strong relationship with the global Virgin 'family'. They continue to manage their customers in a distinctly Virgin way and seven years on, they have revolutionised the Australian market with their cheeky, fun and fair attitude.

In August 2007 the same people that brought you simple, great mobile deals shook up the market once again with the launch of Virgin Broadband. Believing that the market was way too complicated and confusing, and Australians had been ripped off for way too long Virgin Broadband was born. Offering two very distinctive products, Broadband at home and Mobile broadband, it has completely revolutionised broadband as we know it cutting through a confusing market and offering customers a choice of simple and great value packages.

The editorial feature for Virgin Mobile, together with supplier involvement, can be downloaded here.

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CHRIS DUTTON

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