Whirlpool Australia Included in Leading Business Magazine, Australia's Best

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Bean Media Group, publishers of the highly-regarded series of business magazines entitled Australia's Best, have confirmed that Whirlpool was featured in their September edition of Australia's Best Technology and Communications.

Bean Media Group, publishers of the highly-regarded series of business magazines entitled Australia's Best, have confirmed that Whirlpool was featured in their September edition of Australia's Best Technology and Communications.

Whirlpool has been synonymous with quality appliances in Australia since 1958 and is still serving families today with innovative products.

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees and more than 60 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, Kitchen Aid, Amana and other major brand names to consumers in nearly every country around the world.

With a head office facilities based in Scoresby, Victoria, Whirlpool's Australian operation is responsible for sales of imported whitegoods into Australia and New Zealand via a network of trade partners comprising of large national retailers, buying groups, department stores and chain stores. In late 1999, Whirlpool introduced a new division -- the builder's trade group, to ensure delivery of the same high-quality service to building and commercial trades.

Operating directly from Australia since 1990, Whirlpool (Australia) Pty Ltd has progressed to become one of the country's largest suppliers of whitegoods to the home appliance market under a single brand, and through industry leadership and commitment, continues to raise benchmarks for product excellence.

The editorial feature on Whirlpool that appeared in Australia's Best Magazine can be downloaded here.

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CHRIS DUTTON
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