Sydney, NSW (PRWEB) October 5, 2008
Sydney-based Google™ product experts Mangold Sengers have been accredited by Google as Australia's first Google Website Optimizer Authorized Consultant (WOAC).
Google Website Optimizer provides multivariate and A/B testing of different website page designs and elements to determine which one generates the most leads and conversions. It is possible to test the effectiveness of just about any element on a website, from images, content and calls to action through to the size, colour and placement of 'contact us' and 'buy now' buttons.
Mangold Sengers Analytics Director, Benjamin Mangold, says being Australia's first WOAC underlines his company's reputation as Google product experts.
"We used Website Optimizer recently on Clorox Commercial's website to test several different layouts for a CHUX® Cafe Espresso Superwipes sample offer," Benjamin Mangold said. "The layout which worked best had a full product shot with a call to action that generated more leads than the other variations tested."
"Website Optimizer allows businesses and organizations of all types and sizes to improve how visitors interact with their website and achieve measurable results. Website Optimizer can be used to drive more value from Google AdWords and test improvements based on Google Analytics
Website Optimizer shows website owners what works and what doesn't work with the benefit of hard data not just ideas and intuition. In line with the priority Google places on useful, relevant website content, the data from Website Optimizer testing also supports increased usability and satisfaction for a website's visitors.
Google describes Website Optimizer as a tool allowing users to "continually test different combinations of website content, such as images and text, to see which one yields the most sales, sign-ups, leads or other goals."
Further Information email: info @ mangoldsengers.com or visit http://www.mangoldsengers.com.
About Mangold Sengers:
Mangold Sengers provides enterprise level consulting and training for Google's products including Google Website Optimizer, Google AdWords and Google Analytics. Mangold Sengers are Google Analytics Authorized Consultants, Google Website Optimizer Authorized Consultants and an authorized Google Mini reseller.
Google, Google Website Optimizer, Google AdWords and Google Analytics are trademarks of Google Inc.
# # #